About the opportunity
Role Summary
We’re looking for a passionate, creative and results-driven Marketing Growth Manager to own the marketing strategy and growth campaigns development for Oman. In this role, you will be responsible for planning & developing marketing campaigns that drive customer acquisitions and improve customer retention. You will also be leading the execution and go-to-market of 360 degree campaigns as well as targeted CRM promotions.
What’s On Your Plate?
Achieve country- and city-level targets and drive overall business objectives, ensuring continuous YoY and MoM growth in active customers and orders across cities and verticals.
Plan and execute growth strategies with CRM and relevant verticals to reduce churn, increase MAU and order frequency, and prioritize acquisitions through key channels (PM, CRM).
Own monthly trade planning across all campaigns (Food, QC, Brand, tPro, etc.), developing strategies, leveraging the right tools, and executing actions to achieve company OKRs.
Lead end-to-end data-driven campaigns in Oman, from insights and strategy to execution, measurement, and reporting, while continuously testing and optimizing performance across the funnel.
Own the app home screen calendar and ensure alignment across all verticals to maximize outcomes.
Manage marketing budget efficiency by tracking CAC and CRC, working closely with planning teams on forecasting and allocation.
Manage stakeholders by collaborating with Sales, CRM, Key Accounts, Quick Commerce, Regional Marketing, and other teams.
Lead and develop a team of growth specialists, strengthening team capabilities and collaboration.
Support management with detailed analysis and performance reviews of marketing initiatives
What you need to be successful
What Did We Order?
5–8 years of experience in growth/performance marketing or CRM/lifecycle for a consumer app or marketplace.
Proven track record in driving MAU, CAC/LTV, and retention with strong ROI.
Strong analytical skills with experience in funnel analysis, cohorting, and experimentation.
Ability to manage budgets, optimize performance, and drive data-driven decisions.
Strong stakeholder management, communication, and creative testing skills.
Experience in leading and developing small, high-impact teams