Description:

Target new mass Retail customers, increase number of Retail clients and cross sell all retail products.

Key Objectives

• Achieve budgeted plan assigned by the head of unit
• Comply with Bank and regulatory policies
• Sales & Marketing through presentations and meetings
• Excellent Customer Service
• Sales plans, timely MIS and attrition control

Principal Responsibilities

• Support the branches to increase their Retail Asset/ Liability Book
• Successful conversion of new clients in defined markets industries and target potential customers
• To secure sales in line with business plan
• To manage account relationships with existing portfolio of customers in order to Make the accounts “sticky” and maximize account profitability within the Bank’s Credit policy
• To establish account relationships with new customers interested in (Borrowing and Non-Borrowing)
• To ensure high risk situations are identified early and escalated
• To meet with current and potential key bank customers in the interests of sustaining and furthering on going profitable relationships
• Cross sell bank products and services (CASA, Finance Products, Takaful, Cards, referrals to Premier and Private, etc)
• Positive representation and projection of the Bank in the market
• Comply with AML procedures
• Play as a team member and support other units within the bank

Person Specifications

• Degree holder or diploma
• Minimum 5 years’ experience in the same field