Job Description

Roles & Responsibilities

• Plan and execute store-level marketing campaigns and promotional activities.

• Coordinate in-store activations, seasonal campaigns and customer engagement activities.

• Build relationships with residential communities, societies, schools, corporates, and local associations for conducting events and promotional activities.

• Organize society activations, roadshows, sampling activities, and awareness campaigns to drive footfall to stores.

• Develop strategic alliances with local businesses, gyms, salons, schools, and community groups for co-branded promotions and customer acquisition initiatives.

• Identify and coordinate with local influencers and micro-influencers for store promotions and campaigns.

• Drive loyalty app registrations through activations, kiosks, outdoor events, and in-store engagement.

• Coordinate flyer distribution campaigns and monitor effectiveness.

• Conduct customer feedback collection activities and share actionable insights with management.

• Coordinate with vendors, agencies, printers, promoters, and event suppliers.

• Track campaign performance, footfall impact, app registrations, and event ROI.

• Monitor competitor activities and suggest innovative BTL ideas.

Desired Candidate Profile

• Minimum 3 years of experience in BTL Marketing, preferably in Retail/FMCG/Fashion/Jewelry industry.

• Strong understanding of local Oman OR GCC market and consumer engagement activities.

• Experience in event management, activations, promotions, and community marketing.

• Good networking and communication skills.

• Ability to manage multiple activities and vendors simultaneously.

• Creative mindset with strong execution capability.

• Proficient in MS Office and basic reporting tools.

• Willingness to travel across Oman stores and event locations.

• Oman Driving License will be an added advantage.

• Knowledge of influencer marketing and social media coordination is a plus