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<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p>To lead the innovation, process optimization, and product development initiatives related to state-of-the-art penicillin and 6-APA manufacturing. Oversee the formulation development, scale-up processes, technology transfer, and related regulatory compliance to enhance production efficiency, cost-effectiveness, and quality standards. Demonstrates a strong understanding of GMP requirements .</p><p>Tasks and Responsibilities:</p><ul><li>Manages the team to the level determined by Senior Management</li><li>Lead and manage the R&amp;D department, setting strategic goals aligned with business objectives.</li><li>Develop and optimize fermentation, purification, and downstream processing techniques for penicillin and 6-APA production.</li><li>Drive innovation in process improvement, ensuring cost reduction and yield enhancement.</li><li>Oversee formulation development and product stability studies.</li><li>Manage technology transfer from laboratory to full-scale production.</li><li>Ensure compliance with GMP, FDA, WHO, and other regulatory requirements.</li><li>Collaborate with cross-functional teams, including Quality Assurance, Production, and Regulatory Affairs.</li><li>Conduct research on novel methods to improve antibiotic production efficiency.</li><li>Keep abreast of emerging trends and technologies in pharmaceutical manufacturing.</li><li>Mentor and develop R&amp;D personnel, fostering a culture of innovation and continuous improvement.</li><li>Identify training needs for laboratory staff and develop training programs to enhance team competencies in analytical techniques and best practices.</li><li>Assist in the development and management of the analytical laboratory budget, ensuring efficient allocation of resources.</li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><h2>Qualifications and Experience:</h2><ul><li>PhD. or Master's degree in Biotechnology, Microbiology, Pharmaceutical Sciences, Chemical Engineering, or a related field.</li><li>Minimum of 13+ years of experience in pilot plant operations or process engineering within the pharmaceutical or biopharmaceutical industry, with specific experience in penicillin production being a plus.</li><li>Experience working in an international or multicultural environment is preferred.</li></ul><p>Note: We thank all applicants for their interest, however only those candidates who are shortlisted will be contacted</p><p></p></section>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p>29th June, 2026 Location: Sohar Job Summary: To lead the innovation, process optimization, and product development initiatives related to state-of-the-art penicillin and 6-APA manufacturing. Oversee the formulation development, scale-up processes, technology transfer, and related regulatory compliance to enhance production efficiency, cost-effectiveness, and quality standards. Demonstrates a strong understanding of GMP requirements . Tasks and Responsibilities: Manages the team to the level determined by Senior Management Lead and manage the R&amp;D department, setting strategic goals aligned with business objectives. Develop and optimize fermentation, purification, and downstream processing techniques for penicillin and 6-APA production. Drive innovation in process improvement, ensuring cost reduction and yield enhancement. Oversee formulation development and product stability studies. Manage technology transfer from laboratory to full-scale production. Ensure compliance with GMP, FDA, WHO, and other regulatory requirements. Collaborate with cross-functional teams, including Quality Assurance, Production, and Regulatory Affairs. Conduct research on novel methods to improve antibiotic production efficiency. Keep abreast of emerging trends and technologies in pharmaceutical manufacturing. Mentor and develop R&amp;D personnel, fostering a culture of innovation and continuous improvement. Identify training needs for laboratory staff and develop training programs to enhance team competencies in analytical techniques and best practices. Assist in the development and management of the analytical laboratory budget, ensuring efficient allocation of resources.</p></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><h2>Qualifications and Experience:</h2> PhD. or Master's degree in Biotechnology, Microbiology, Pharmaceutical Sciences, Chemical Engineering, or a related field. Minimum of 13+ years of experience in pilot plant operations or process engineering within the pharmaceutical or biopharmaceutical industry, with specific experience in penicillin production being a plus. Experience working in an international or multicultural environment is preferred.<p></p></section>

<p><h4>About the role</h4> <p>At Pavago, one of our clients is hiring an inbound marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.</p> <p>This is far more than a traditional SEO role.</p> <p>You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.</p> <p>You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.</p> <p>If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.</p> <h4>What you’ll own</h4> <strong>Content creation & SEO</strong><br> <ul> <li>Create high-quality, value-driven content that educates prospects and builds authority.</li> <li>Write SEO-optimized: <ul> <li>Blog articles</li> <li>Landing pages</li> <li>Website copy</li> <li>Inbound marketing assets</li> </ul> </li> <li>Develop content aligned with search intent, buyer journey stages, and conversion goals.</li> <li>Optimize content for: <ul> <li>Traditional search engines</li> <li>AI-powered search experiences</li> <li>Featured snippets and AI summaries</li> </ul> </li> <li>Continuously improve existing content based on rankings and performance data.</li> </ul> <strong>Inbound marketing</strong><br> <ul> <li>Execute inbound marketing initiatives across: <ul> <li>SEO</li> <li>Content marketing</li> <li>Lead magnets</li> <li>Website conversion paths</li> <li>Social content distribution</li> </ul> </li> <li>Build systems that connect: <ul> <li>Content</li> <li>Engagement</li> <li>Lead generation</li> <li>Conversion</li> </ul> </li> <li>Support distribution through: <ul> <li>LinkedIn</li> <li>X</li> <li>Newsletters</li> <li>Other relevant marketing channels</li> </ul> </li> <li>Collaborate on website and landing page optimization initiatives.</li> </ul> <strong>Lead magnets & conversion assets</strong><br> <ul> <li>Develop: <ul> <li>Guides</li> <li>Playbooks</li> <li>Checklists</li> <li>Downloadable resources</li> </ul> </li> <li>Write conversion-focused: <ul> <li>CTAs</li> <li>Landing pages</li> <li>Thank-you pages</li> <li>Nurture content</li> </ul> </li> <li>Improve conversion rates through stronger messaging and positioning.</li> <li>Support ongoing inbound funnel optimization.</li> </ul> <strong>Research & content strategy</strong><br> <ul> <li>Research: <ul> <li>Industries</li> <li>Competitors</li> <li>Buyer pain points</li> <li>Search opportunities</li> </ul> </li> <li>Identify content gaps and inbound growth opportunities.</li> <li>Develop compelling content ideas backed by research.</li> <li>Stay current on: <ul> <li>SEO best practices</li> <li>AI-powered search</li> <li>Content marketing</li> <li>Distribution strategies</li> </ul> </li> </ul> <strong>Analytics & optimization</strong><br> <ul> <li>Monitor performance using: <ul> <li>Google Analytics 4 (GA4)</li> <li>Google Search Console</li> <li>SEMrush</li> <li>Ahrefs</li> </ul> </li> <li>Analyze: <ul> <li>Rankings</li> <li>Organic traffic</li> <li>Engagement</li> <li>Conversions</li> </ul> </li> <li>Optimize content based on measurable performance.</li> <li>Provide recommendations that improve inbound marketing results.</li> </ul> <h4>What success looks like</h4> <ul> <li>Consistent growth in qualified inbound leads.</li> <li>Higher organic search visibility and rankings.</li> <li>Increased landing page and lead magnet conversion rates.</li> <li>High-performing, valuable content assets.</li> <li>Strong contribution to pipeline from inbound channels.</li> <li>Consistent delivery of high-quality inbound marketing initiatives.</li> </ul> <h4>What makes you a strong fit</h4> <ul> <li>You understand that inbound marketing creates demand—not just content.</li> <li>You write content that educates, engages, and converts.</li> <li>You understand SEO, AI-powered search, and modern buyer behavior.</li> <li>You balance strategic thinking with hands-on execution.</li> <li>You continuously improve performance using analytics and data.</li> <li>You stay organized while managing multiple marketing initiatives.</li> </ul> <h4>Required experience & skills</h4> <strong>Experience</strong><br> <ul> <li>Proven experience in: <ul> <li>Inbound marketing</li> <li>Content marketing</li> <li>SEO</li> <li>Content writing</li> </ul> </li> <li>Strong understanding of: <ul> <li>SEO</li> <li>Search intent</li> <li>Inbound funnel strategy</li> </ul> </li> <li>Experience using: <ul> <li>Google Search Console</li> <li>Google Analytics 4 (GA4)</li> <li>SEMrush</li> <li>Ahrefs</li> </ul> </li> <li>Excellent written English and storytelling skills.</li> <li>Experience creating conversion-focused marketing content.</li> <li>Strong research and analytical abilities.</li> <li>Portfolio showcasing inbound or SEO-driven content.</li> </ul> <strong>Nice to have</strong><br> <ul> <li>Agency or B2B marketing experience.</li> <li>Experience building and promoting lead magnets.</li> <li>Familiarity with LinkedIn content distribution.</li> <li>Understanding of AI-powered search optimization.</li> <li>Experience improving website conversion rates and inbound lead generation.</li> </ul> <h4>Tech stack</h4> <ul> <li>Google Analytics 4 (GA4)</li> <li>Google Search Console</li> <li>SEMrush</li> <li>Ahrefs</li> <li>LinkedIn</li> <li>ChatGPT</li> <li>AI writing & research tools</li> </ul> <h4>What a typical day looks like</h4> <ul> <li>Write and optimize blogs, landing pages, and website content.</li> <li>Research search trends, competitors, and keyword opportunities.</li> <li>Build lead magnets and conversion-focused assets.</li> <li>Review SEO and content performance data.</li> <li>Optimize existing content based on rankings and analytics.</li> <li>Collaborate with marketing teams on inbound campaigns.</li> <li>Improve inbound funnels and content distribution strategies.</li> </ul> <p>In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.</p> <h4>Key metrics for success (KPIs)</h4> <ul> <li>Growth in organic traffic.</li> <li>Qualified inbound leads generated.</li> <li>Improved keyword rankings and search visibility.</li> <li>Landing page and lead magnet conversion rates.</li> <li>Engagement and performance of inbound content.</li> <li>Pipeline contribution from inbound marketing.</li> <li>Consistent execution of high-quality inbound campaigns.</li> </ul> <h4>Why this role stands out</h4> <ul> <li>Direct ownership of inbound marketing strategy and execution.</li> <li>Opportunity to build scalable content and demand generation systems.</li> <li>Work across: <ul> <li>SEO</li> <li>Content marketing</li> <li>AI search optimization</li> <li>Lead generation</li> <li>Conversion optimization</li> </ul> </li> <li>Fully remote role with long-term growth opportunities.</li> </ul> <p>Career progression into:</p> <ul> <li>Senior inbound marketer</li> <li>Content marketing manager</li> <li>SEO manager</li> <li>Demand generation manager</li> <li>Growth marketing lead</li> </ul> <h4>Interview process</h4> <ul> <li>Application review</li> <li>Spark Hire intro video (3–5 minutes)</li> <li>Practical inbound marketing assessment</li> <li>Client interview</li> <li>Offer & onboarding</li> </ul> <h4>What happens after you apply</h4> <p>After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute intro video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.</p> <p>Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization. You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows. Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.</p> <p>You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.</p> <p>Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.</p> <h4>Apply now</h4> <p>If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you. Apply today and help drive measurable business growth through modern inbound marketing.</p></p><p></p>

<p><h4>About the role</h4> <p>At Pavago, one of our clients is hiring an inbound marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.</p> <p>This is far more than a traditional SEO role.</p> <p>You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.</p> <p>You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.</p> <p>If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.</p> <h4>What you’ll own</h4> <strong>Content creation & SEO</strong><br> <ul> <li>Create high-quality, value-driven content that educates prospects and builds authority.</li> <li>Write SEO-optimized: <ul> <li>Blog articles</li> <li>Landing pages</li> <li>Website copy</li> <li>Inbound marketing assets</li> </ul> </li> <li>Develop content aligned with search intent, buyer journey stages, and conversion goals.</li> <li>Optimize content for: <ul> <li>Traditional search engines</li> <li>AI-powered search experiences</li> <li>Featured snippets and AI summaries</li> </ul> </li> <li>Continuously improve existing content based on rankings and performance data.</li> </ul> <strong>Inbound marketing</strong><br> <ul> <li>Execute inbound marketing initiatives across: <ul> <li>SEO</li> <li>Content marketing</li> <li>Lead magnets</li> <li>Website conversion paths</li> <li>Social content distribution</li> </ul> </li> <li>Build systems that connect: <ul> <li>Content</li> <li>Engagement</li> <li>Lead generation</li> <li>Conversion</li> </ul> </li> <li>Support distribution through: <ul> <li>LinkedIn</li> <li>X</li> <li>Newsletters</li> <li>Other relevant marketing channels</li> </ul> </li> <li>Collaborate on website and landing page optimization initiatives.</li> </ul> <strong>Lead magnets & conversion assets</strong><br> <ul> <li>Develop: <ul> <li>Guides</li> <li>Playbooks</li> <li>Checklists</li> <li>Downloadable resources</li> </ul> </li> <li>Write conversion-focused: <ul> <li>CTAs</li> <li>Landing pages</li> <li>Thank-you pages</li> <li>Nurture content</li> </ul> </li> <li>Improve conversion rates through stronger messaging and positioning.</li> <li>Support ongoing inbound funnel optimization.</li> </ul> <strong>Research & content strategy</strong><br> <ul> <li>Research: <ul> <li>Industries</li> <li>Competitors</li> <li>Buyer pain points</li> <li>Search opportunities</li> </ul> </li> <li>Identify content gaps and inbound growth opportunities.</li> <li>Develop compelling content ideas backed by research.</li> <li>Stay current on: <ul> <li>SEO best practices</li> <li>AI-powered search</li> <li>Content marketing</li> <li>Distribution strategies</li> </ul> </li> </ul> <strong>Analytics & optimization</strong><br> <ul> <li>Monitor performance using: <ul> <li>Google Analytics 4 (GA4)</li> <li>Google Search Console</li> <li>SEMrush</li> <li>Ahrefs</li> </ul> </li> <li>Analyze: <ul> <li>Rankings</li> <li>Organic traffic</li> <li>Engagement</li> <li>Conversions</li> </ul> </li> <li>Optimize content based on measurable performance.</li> <li>Provide recommendations that improve inbound marketing results.</li> </ul> <h4>What success looks like</h4> <ul> <li>Consistent growth in qualified inbound leads.</li> <li>Higher organic search visibility and rankings.</li> <li>Increased landing page and lead magnet conversion rates.</li> <li>High-performing, valuable content assets.</li> <li>Strong contribution to pipeline from inbound channels.</li> <li>Consistent delivery of high-quality inbound marketing initiatives.</li> </ul> <h4>What makes you a strong fit</h4> <ul> <li>You understand that inbound marketing creates demand—not just content.</li> <li>You write content that educates, engages, and converts.</li> <li>You understand SEO, AI-powered search, and modern buyer behavior.</li> <li>You balance strategic thinking with hands-on execution.</li> <li>You continuously improve performance using analytics and data.</li> <li>You stay organized while managing multiple marketing initiatives.</li> </ul> <h4>Required experience & skills</h4> <strong>Experience</strong><br> <ul> <li>Proven experience in: <ul> <li>Inbound marketing</li> <li>Content marketing</li> <li>SEO</li> <li>Content writing</li> </ul> </li> <li>Strong understanding of: <ul> <li>SEO</li> <li>Search intent</li> <li>Inbound funnel strategy</li> </ul> </li> <li>Experience using: <ul> <li>Google Search Console</li> <li>Google Analytics 4 (GA4)</li> <li>SEMrush</li> <li>Ahrefs</li> </ul> </li> <li>Excellent written English and storytelling skills.</li> <li>Experience creating conversion-focused marketing content.</li> <li>Strong research and analytical abilities.</li> <li>Portfolio showcasing inbound or SEO-driven content.</li> </ul> <strong>Nice to have</strong><br> <ul> <li>Agency or B2B marketing experience.</li> <li>Experience building and promoting lead magnets.</li> <li>Familiarity with LinkedIn content distribution.</li> <li>Understanding of AI-powered search optimization.</li> <li>Experience improving website conversion rates and inbound lead generation.</li> </ul> <h4>Tech stack</h4> <ul> <li>Google Analytics 4 (GA4)</li> <li>Google Search Console</li> <li>SEMrush</li> <li>Ahrefs</li> <li>LinkedIn</li> <li>ChatGPT</li> <li>AI writing & research tools</li> </ul> <h4>What a typical day looks like</h4> <ul> <li>Write and optimize blogs, landing pages, and website content.</li> <li>Research search trends, competitors, and keyword opportunities.</li> <li>Build lead magnets and conversion-focused assets.</li> <li>Review SEO and content performance data.</li> <li>Optimize existing content based on rankings and analytics.</li> <li>Collaborate with marketing teams on inbound campaigns.</li> <li>Improve inbound funnels and content distribution strategies.</li> </ul> <p>In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.</p> <h4>Key metrics for success (KPIs)</h4> <ul> <li>Growth in organic traffic.</li> <li>Qualified inbound leads generated.</li> <li>Improved keyword rankings and search visibility.</li> <li>Landing page and lead magnet conversion rates.</li> <li>Engagement and performance of inbound content.</li> <li>Pipeline contribution from inbound marketing.</li> <li>Consistent execution of high-quality inbound campaigns.</li> </ul> <h4>Why this role stands out</h4> <ul> <li>Direct ownership of inbound marketing strategy and execution.</li> <li>Opportunity to build scalable content and demand generation systems.</li> <li>Work across: <ul> <li>SEO</li> <li>Content marketing</li> <li>AI search optimization</li> <li>Lead generation</li> <li>Conversion optimization</li> </ul> </li> <li>Fully remote role with long-term growth opportunities.</li> </ul> <p>Career progression into:</p> <ul> <li>Senior inbound marketer</li> <li>Content marketing manager</li> <li>SEO manager</li> <li>Demand generation manager</li> <li>Growth marketing lead</li> </ul> <h4>Interview process</h4> <ul> <li>Application review</li> <li>Spark Hire intro video (3–5 minutes)</li> <li>Practical inbound marketing assessment</li> <li>Client interview</li> <li>Offer & onboarding</li> </ul> <h4>What happens after you apply</h4> <p>After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute intro video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.</p> <p>Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization. You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows. Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.</p> <p>You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.</p> <p>Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.</p> <h4>Apply now</h4> <p>If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you. Apply today and help drive measurable business growth through modern inbound marketing.</p></p><p></p>

<p><h4>About the role</h4> <p>Pavago is hiring an inbound marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.</p> <p>This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.</p> <p>You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.</p> <p>This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.</p> <p>The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.</p> <h4>What you’ll own</h4> <strong>Content creation & SEO optimization</strong><br> <ul> <li>Create high-quality, value-driven inbound content that educates, informs, and builds authority</li> <li>Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets</li> <li>Develop content aligned with search intent, funnel stage, and conversion goals</li> <li>Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)</li> <li>Continuously improve existing content based on performance and ranking opportunities</li> </ul> <strong>Inbound marketing execution</strong><br> <ul> <li>Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows</li> <li>Support content distribution across LinkedIn, X, newsletters, and other relevant channels</li> <li>Build inbound systems that connect content, engagement, and conversion</li> <li>Collaborate on website and landing page optimization initiatives</li> </ul> <strong>Lead magnets & conversion assets</strong><br> <ul> <li>Develop guides, playbooks, checklists, and gated resources designed to capture demand</li> <li>Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows</li> <li>Improve conversion rates through stronger messaging and inbound positioning</li> <li>Support inbound funnel optimization and lead generation initiatives</li> </ul> <strong>Research & content strategy</strong><br> <ul> <li>Conduct deep research on industries, competitors, buyer pain points, and search opportunities</li> <li>Identify content gaps and inbound growth opportunities across the funnel</li> <li>Develop strong content angles and positioning based on market insights</li> <li>Stay current on SEO, AI-search, inbound marketing, and content distribution trends</li> </ul> <strong>Analytics & performance optimization</strong><br> <ul> <li>Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools</li> <li>Analyze engagement, rankings, conversions, and traffic behavior</li> <li>Optimize campaigns and content based on measurable outcomes and conversion data</li> <li>Report insights and recommendations to improve inbound performance</li> </ul> <h4>What makes you a great fit</h4> <ul> <li>You understand that inbound marketing is about creating demand — not just publishing content</li> <li>You can create content that is genuinely valuable, insightful, and conversion-focused</li> <li>You understand SEO, AI-driven search behavior, and modern inbound funnels</li> <li>You think strategically while remaining highly execution-oriented</li> <li>You are analytical, curious, and continuously improving based on data</li> <li>You are highly organized and comfortable managing multiple content initiatives simultaneously</li> </ul> <h4>Required experience & skills</h4> <ul> <li>Proven experience in inbound marketing, content marketing, SEO, or content writing</li> <li>Strong understanding of SEO, search intent, and inbound funnel strategy</li> <li>Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs</li> <li>Excellent written English and storytelling ability</li> <li>Experience creating conversion-focused inbound content</li> <li>Strong research and analytical skills</li> <li>Portfolio showcasing inbound or SEO-driven content work</li> </ul> <h4>Preferred experience</h4> <ul> <li>Agency or B2B marketing experience</li> <li>Experience building and promoting lead magnets</li> <li>Familiarity with LinkedIn and social content distribution strategies</li> <li>Understanding of AI-search optimization and evolving search behavior</li> <li>Experience improving website conversion rates and inbound lead generation</li> </ul> <h4>What a typical day looks like</h4> <p>An inbound marketer’s day revolves around creating, optimizing, and distributing content that drives inbound demand. You will:</p> <ul> <li>Write and optimize blogs, landing pages, and inbound content assets</li> <li>Research search opportunities, competitors, and content angles</li> <li>Build and improve lead magnets and conversion assets</li> <li>Review SEO and content performance data to improve results</li> <li>Collaborate with marketing and strategy teams on inbound campaigns</li> <li>Continuously refine inbound funnels and content distribution strategies</li> </ul> <p>In short: you build inbound systems that turn content, search, and distribution into qualified pipeline and measurable business growth.</p> <h4>Key metrics for success (KPIs)</h4> <ul> <li>Growth in organic traffic and qualified inbound leads</li> <li>Improved keyword rankings and search visibility</li> <li>Conversion rates on landing pages and lead magnets</li> <li>Engagement and performance of inbound content assets</li> <li>Pipeline contribution from inbound channels</li> <li>Consistent execution of high-quality inbound campaigns</li> </ul> <h4>Interview process</h4> <ul> <li>Initial screening call</li> <li>Practical inbound marketing assessment</li> <li>Final interview</li> <li>Offer & onboarding</li> </ul></p><p></p>

<p><h4>About the role</h4> <p>Pavago is hiring an inbound marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.</p> <p>This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.</p> <p>You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.</p> <p>This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.</p> <p>The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.</p> <h4>What you’ll own</h4> <strong>Content creation & SEO optimization</strong><br> <ul> <li>Create high-quality, value-driven inbound content that educates, informs, and builds authority</li> <li>Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets</li> <li>Develop content aligned with search intent, funnel stage, and conversion goals</li> <li>Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)</li> <li>Continuously improve existing content based on performance and ranking opportunities</li> </ul> <strong>Inbound marketing execution</strong><br> <ul> <li>Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows</li> <li>Support content distribution across LinkedIn, X, newsletters, and other relevant channels</li> <li>Build inbound systems that connect content, engagement, and conversion</li> <li>Collaborate on website and landing page optimization initiatives</li> </ul> <strong>Lead magnets & conversion assets</strong><br> <ul> <li>Develop guides, playbooks, checklists, and gated resources designed to capture demand</li> <li>Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows</li> <li>Improve conversion rates through stronger messaging and inbound positioning</li> <li>Support inbound funnel optimization and lead generation initiatives</li> </ul> <strong>Research & content strategy</strong><br> <ul> <li>Conduct deep research on industries, competitors, buyer pain points, and search opportunities</li> <li>Identify content gaps and inbound growth opportunities across the funnel</li> <li>Develop strong content angles and positioning based on market insights</li> <li>Stay current on SEO, AI-search, inbound marketing, and content distribution trends</li> </ul> <strong>Analytics & performance optimization</strong><br> <ul> <li>Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools</li> <li>Analyze engagement, rankings, conversions, and traffic behavior</li> <li>Optimize campaigns and content based on measurable outcomes and conversion data</li> <li>Report insights and recommendations to improve inbound performance</li> </ul> <h4>What makes you a great fit</h4> <ul> <li>You understand that inbound marketing is about creating demand — not just publishing content</li> <li>You can create content that is genuinely valuable, insightful, and conversion-focused</li> <li>You understand SEO, AI-driven search behavior, and modern inbound funnels</li> <li>You think strategically while remaining highly execution-oriented</li> <li>You are analytical, curious, and continuously improving based on data</li> <li>You are highly organized and comfortable managing multiple content initiatives simultaneously</li> </ul> <h4>Required experience & skills</h4> <ul> <li>Proven experience in inbound marketing, content marketing, SEO, or content writing</li> <li>Strong understanding of SEO, search intent, and inbound funnel strategy</li> <li>Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs</li> <li>Excellent written English and storytelling ability</li> <li>Experience creating conversion-focused inbound content</li> <li>Strong research and analytical skills</li> <li>Portfolio showcasing inbound or SEO-driven content work</li> </ul> <h4>Preferred experience</h4> <ul> <li>Agency or B2B marketing experience</li> <li>Experience building and promoting lead magnets</li> <li>Familiarity with LinkedIn and social content distribution strategies</li> <li>Understanding of AI-search optimization and evolving search behavior</li> <li>Experience improving website conversion rates and inbound lead generation</li> </ul> <h4>What a typical day looks like</h4> <p>An inbound marketer’s day revolves around creating, optimizing, and distributing content that drives inbound demand. You will:</p> <ul> <li>Write and optimize blogs, landing pages, and inbound content assets</li> <li>Research search opportunities, competitors, and content angles</li> <li>Build and improve lead magnets and conversion assets</li> <li>Review SEO and content performance data to improve results</li> <li>Collaborate with marketing and strategy teams on inbound campaigns</li> <li>Continuously refine inbound funnels and content distribution strategies</li> </ul> <p>In short: you build inbound systems that turn content, search, and distribution into qualified pipeline and measurable business growth.</p> <h4>Key metrics for success (KPIs)</h4> <ul> <li>Growth in organic traffic and qualified inbound leads</li> <li>Improved keyword rankings and search visibility</li> <li>Conversion rates on landing pages and lead magnets</li> <li>Engagement and performance of inbound content assets</li> <li>Pipeline contribution from inbound channels</li> <li>Consistent execution of high-quality inbound campaigns</li> </ul> <h4>Interview process</h4> <ul> <li>Initial screening call</li> <li>Practical inbound marketing assessment</li> <li>Final interview</li> <li>Offer & onboarding</li> </ul></p><p></p>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Inbound Marketer Position Type: Full-Time, Remote Working Hours: U.<br>S. Business Hours Location: Remote (Middle East) About the Role Pavago is hiring an Inbound Marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.<br> This role goes far beyond traditional SEO.<br> We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.<br> You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.<br> This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.<br> The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.<br> What You’ll Own Content Creation &amp; SEO Optimization • Create high-quality, value-driven inbound content that educates, informs, and builds authority • Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets • Develop content aligned with search intent, funnel stage, and conversion goals • Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers) • Continuously improve existing content based on performance and ranking opportunities Inbound Marketing Execution • Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows • Support content distribution across LinkedIn, X, newsletters, and other relevant channels • Build inbound systems that connect content → engagement → conversion • Collaborate on website and landing page optimization initiatives Lead Magnets &amp; Conversion Assets • Develop guides, playbooks, checklists, and gated resources designed to capture demand • Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows • Improve conversion rates through stronger messaging and inbound positioning • Support inbound funnel optimization and lead generation initiatives Research &amp; Content Strategy • Conduct deep research on industries, competitors, buyer pain points, and search opportunities • Identify content gaps and inbound growth opportunities across the funnel • Develop strong content angles and positioning based on market insights • Stay current on SEO, AI-search, inbound marketing, and content distribution trends Analytics &amp; Performance Optimization • Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools • Analyze engagement, rankings, conversions, and traffic behavior • Optimize campaigns and content based on measurable outcomes and conversion data • Report insights and recommendations to improve inbound performance What Makes You a Great Fit • You understand that inbound marketing is about creating demand — not just publishing content • You can create content that is genuinely valuable, insightful, and conversion-focused • You understand SEO, AI-driven search behavior, and modern inbound funnels • You think strategically while remaining highly execution-oriented • You are analytical, curious, and continuously improving based on data • You are highly organized and comfortable managing multiple content initiatives simultaneously Required Experience &amp; Skills • Proven experience in inbound marketing, content marketing, SEO, or content writing • Strong understanding of SEO, search intent, and inbound funnel strategy • Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs • Excellent written English and storytelling ability • Experience creating conversion-focused inbound content • Strong research and analytical skills • Portfolio showcasing inbound or SEO-driven content work Preferred Experience • Agency or B2B marketing experience • Experience building and promoting lead magnets • Familiarity with LinkedIn and social content distribution strategies • Understanding of AI-search optimization and evolving search behavior • Experience improving website conversion rates and inbound lead generation What a Typical Day Looks Like An Inbound Marketer’s day revolves around creating, optimizing, and distributing content that drives inbound demand.<br> You will: • Write and optimize blogs, landing pages, and inbound content assets • Research search opportunities, competitors, and content angles • Build and improve lead magnets and conversion assets • Review SEO and content performance data to improve results • Collaborate with marketing and strategy teams on inbound campaigns • Continuously refine inbound funnels and content distribution strategies In short: you build inbound systems that turn content, search, and distribution into qualified pipeline and measurable business growth.<br> Key Metrics for Success (KPIs) • Growth in organic traffic and qualified inbound leads • Improved keyword rankings and search visibility • Conversion rates on landing pages and lead magnets • Engagement and performance of inbound content assets • Pipeline contribution from inbound channels • Consistent execution of high-quality inbound campaigns Interview Process • Initial Screening Call • Practical Inbound Marketing Assessment • Final Interview • Offer &amp; Onboarding #InboundMarketing #ContentMarketing #SEO #InboundMarketer #B2BMarketing #ContentWriter #LeadGeneration #DemandGeneration #RemoteJobs #GA4 #SEMrush #Ahrefs #ContentStrategy</span> </div>

<p><h4>About the role</h4> <p>Our client is seeking a results-driven digital marketing manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.</p> <p>The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.</p> <h4>Responsibilities</h4> <strong>Strategy & marketing leadership</strong><br> <li>Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals</li> <li>Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion</li> <li>Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives</li> <li>Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed</li> <li>Identify scalable growth opportunities across acquisition, retention, and brand channels</li> <strong>Campaign management & growth execution</strong><br> <li>Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content</li> <li>Manage budgets and allocate spend strategically to maximize ROI and efficiency</li> <li>Oversee campaign messaging, positioning, and creative direction to maintain brand consistency</li> <li>Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition</li> <li>Test new acquisition channels, campaign structures, audiences, and messaging to improve results</li> <strong>Analytics, optimization & reporting</strong><br> <li>Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution</li> <li>Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools</li> <li>Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy</li> <li>Present actionable recommendations and performance updates to leadership regularly</li> <li>Continuously optimize campaigns through A/B testing and experimentation</li> <strong>Content, branding & messaging</strong><br> <li>Collaborate with content, design, and technical teams to ensure cohesive execution across channels</li> <li>Guide messaging strategy and brand positioning to strengthen market visibility and engagement</li> <li>Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets</li> <li>Ensure all marketing efforts align with brand voice, customer pain points, and business objectives</li> <strong>Cross-functional collaboration</strong><br> <li>Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment</li> <li>Coordinate with operations and product stakeholders to ensure marketing supports business priorities</li> <li>Contribute to broader growth strategy discussions and go-to-market initiatives</li> <h4>What makes you a perfect fit</h4> <li>Strategic thinker who connects marketing execution to business outcomes</li> <li>Hands-on operator comfortable managing campaigns and optimizing performance directly</li> <li>Data-driven marketer who thrives on experimentation, testing, and continuous improvement</li> <li>Creative storyteller capable of building compelling brand and campaign messaging</li> <li>Strong communicator and collaborative leader who works effectively across teams</li> <h4>Required experience & skills</h4> <li>Proven experience in B2B marketing leadership roles such as head of marketing, growth lead, or senior marketing manager</li> <li>Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels</li> <li>Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems</li> <li>Experience balancing strategic planning with hands-on execution</li> <li>Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly</li> <li>Excellent leadership, communication, and project management skills</li> <h4>Preferred experience & skills</h4> <li>Experience leading marketing functions in B2B service-based, SaaS, or professional industries</li> <li>Background in account-based marketing (ABM) or performance-driven demand generation</li> <li>Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo</li> <li>Experience managing cross-functional marketing teams or external agencies</li> <li>Strong branding, storytelling, and positioning capabilities</li> <li>Experience scaling marketing systems in high-growth environments</li> <h4>What does a typical day look like?</h4> <p>A digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:</p> <li>Review campaign dashboards and optimize active marketing initiatives</li> <li>Collaborate with leadership, sales, and content teams to align priorities and messaging</li> <li>Launch and refine campaigns across paid and organic channels</li> <li>Monitor lead flow, pipeline quality, and funnel conversion performance</li> <li>Test new acquisition ideas, audience segments, creatives, and messaging strategies</li> <li>Analyze campaign data and prepare actionable reports and recommendations</li> <p>In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.</p> <h4>Key metrics for success (KPIs)</h4> <li>Marketing qualified leads (MQLs) and sales qualified leads (SQLs)</li> <li>Customer acquisition cost (CAC) and marketing ROI</li> <li>Website traffic and conversion rate growth</li> <li>Lead-to-opportunity and opportunity-to-customer conversion rates</li> <li>Paid campaign performance and ROAS</li> <li>Brand visibility, engagement, and audience growth across channels</li> <h4>Interview process</h4> <li>Application review – assessment of experience and role alignment</li> <li>Initial interview – discussion of background, marketing expertise, and growth mindset</li> <li>Technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities</li> <li>Final interview – leadership and culture fit discussion with the client team</li> <li>Offer & background verification</li></p><p></p>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Inbound Marketer – Remote Position Type: Full-Time, Remote Working Hours: U.<br>S. Business Hours Location: Remote (Middle East Preferred) About the Role At Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.<br> This is far more than a traditional SEO role.<br> You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.<br> You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.<br> If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.<br> What You’ll Own Content Creation &amp; SEO Create high-quality, value-driven content that educates prospects and builds authority.<br> Write SEO-optimized: Blog articles Landing pages Website copy Inbound marketing assets Develop content aligned with search intent, buyer journey stages, and conversion goals.<br> Optimize content for: Traditional search engines AI-powered search experiences Featured snippets and AI summaries Continuously improve existing content based on rankings and performance data.<br> Inbound Marketing Execute inbound marketing initiatives across: SEO Content marketing Lead magnets Website conversion paths Social content distribution Build systems that connect: Content Engagement Lead generation Conversion Support distribution through: LinkedIn X Newsletters Other relevant marketing channels Collaborate on website and landing page optimization initiatives.<br> Lead Magnets &amp; Conversion Assets Develop: Guides Playbooks Checklists Downloadable resources Write conversion-focused: CTAs Landing pages Thank-you pages Nurture content Improve conversion rates through stronger messaging and positioning.<br> Support ongoing inbound funnel optimization.<br> Research &amp; Content Strategy Research: Industries Competitors Buyer pain points Search opportunities Identify content gaps and inbound growth opportunities.<br> Develop compelling content ideas backed by research.<br> Stay current on: SEO best practices AI-powered search Content marketing Distribution strategies Analytics &amp; Optimization Monitor performance using: Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs Analyze: Rankings Organic traffic Engagement Conversions Optimize content based on measurable performance.<br> Provide recommendations that improve inbound marketing results.<br> What Success Looks Like Consistent growth in qualified inbound leads.<br> Higher organic search visibility and rankings.<br> Increased landing page and lead magnet conversion rates.<br> High-performing, valuable content assets.<br> Strong contribution to pipeline from inbound channels.<br> Consistent delivery of high-quality inbound marketing initiatives.<br> What Makes You a Strong Fit You understand that inbound marketing creates demand—not just content.<br> You write content that educates, engages, and converts.<br> You understand SEO, AI-powered search, and modern buyer behavior.<br> You balance strategic thinking with hands-on execution.<br> You continuously improve performance using analytics and data.<br> You stay organized while managing multiple marketing initiatives.<br> Required Experience &amp; Skills Experience Proven experience in: Inbound Marketing Content Marketing SEO Content Writing Strong understanding of: SEO Search intent Inbound funnel strategy Experience using: Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs Excellent written English and storytelling skills.<br> Experience creating conversion-focused marketing content.<br> Strong research and analytical abilities.<br> Portfolio showcasing inbound or SEO-driven content.<br> Nice to Have Agency or B2B marketing experience.<br> Experience building and promoting lead magnets.<br> Familiarity with LinkedIn content distribution.<br> Understanding of AI-powered search optimization.<br> Experience improving website conversion rates and inbound lead generation.<br> Tech Stack Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs LinkedIn ChatGPT AI Writing &amp; Research Tools What a Typical Day Looks Like Write and optimize blogs, landing pages, and website content.<br> Research search trends, competitors, and keyword opportunities.<br> Build lead magnets and conversion-focused assets.<br> Review SEO and content performance data.<br> Optimize existing content based on rankings and analytics.<br> Collaborate with marketing teams on inbound campaigns.<br> Improve inbound funnels and content distribution strategies.<br> In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.<br> Key Metrics for Success (KPIs) Growth in organic traffic.<br> Qualified inbound leads generated.<br> Improved keyword rankings and search visibility.<br> Landing page and lead magnet conversion rates.<br> Engagement and performance of inbound content.<br> Pipeline contribution from inbound marketing.<br> Consistent execution of high-quality inbound campaigns.<br> Why This Role Stands Out Direct ownership of inbound marketing strategy and execution.<br> Opportunity to build scalable content and demand generation systems.<br> Work across: SEO Content Marketing AI Search Optimization Lead Generation Conversion Optimization Fully remote role with long-term growth opportunities.<br> Career progression into: Senior Inbound Marketer Content Marketing Manager SEO Manager Demand Generation Manager Growth Marketing Lead Interview Process Application Review Spark Hire Intro Video (3–5 minutes) Practical Inbound Marketing Assessment Client Interview Offer &amp; Onboarding What Happens After You Apply After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video .<br> This is the first step in our hiring process and can be completed whenever it’s convenient for you.<br> Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization.<br> You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows.<br> Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.<br> You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.<br> Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.<br> Apply Now If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you.<br> Apply today and help drive measurable business growth through modern inbound marketing.<br></span> </div>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Inbound Marketer – Remote Position Type: Full-Time, Remote Working Hours: U.<br>S. Business Hours Location: Remote (Middle East Preferred) About the Role At Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.<br> This is far more than a traditional SEO role.<br> You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.<br> You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.<br> If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.<br> What You’ll Own Content Creation &amp; SEO Create high-quality, value-driven content that educates prospects and builds authority.<br> Write SEO-optimized: Blog articles Landing pages Website copy Inbound marketing assets Develop content aligned with search intent, buyer journey stages, and conversion goals.<br> Optimize content for: Traditional search engines AI-powered search experiences Featured snippets and AI summaries Continuously improve existing content based on rankings and performance data.<br> Inbound Marketing Execute inbound marketing initiatives across: SEO Content marketing Lead magnets Website conversion paths Social content distribution Build systems that connect: Content Engagement Lead generation Conversion Support distribution through: LinkedIn X Newsletters Other relevant marketing channels Collaborate on website and landing page optimization initiatives.<br> Lead Magnets &amp; Conversion Assets Develop: Guides Playbooks Checklists Downloadable resources Write conversion-focused: CTAs Landing pages Thank-you pages Nurture content Improve conversion rates through stronger messaging and positioning.<br> Support ongoing inbound funnel optimization.<br> Research &amp; Content Strategy Research: Industries Competitors Buyer pain points Search opportunities Identify content gaps and inbound growth opportunities.<br> Develop compelling content ideas backed by research.<br> Stay current on: SEO best practices AI-powered search Content marketing Distribution strategies Analytics &amp; Optimization Monitor performance using: Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs Analyze: Rankings Organic traffic Engagement Conversions Optimize content based on measurable performance.<br> Provide recommendations that improve inbound marketing results.<br> What Success Looks Like Consistent growth in qualified inbound leads.<br> Higher organic search visibility and rankings.<br> Increased landing page and lead magnet conversion rates.<br> High-performing, valuable content assets.<br> Strong contribution to pipeline from inbound channels.<br> Consistent delivery of high-quality inbound marketing initiatives.<br> What Makes You a Strong Fit You understand that inbound marketing creates demand—not just content.<br> You write content that educates, engages, and converts.<br> You understand SEO, AI-powered search, and modern buyer behavior.<br> You balance strategic thinking with hands-on execution.<br> You continuously improve performance using analytics and data.<br> You stay organized while managing multiple marketing initiatives.<br> Required Experience &amp; Skills Experience Proven experience in: Inbound Marketing Content Marketing SEO Content Writing Strong understanding of: SEO Search intent Inbound funnel strategy Experience using: Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs Excellent written English and storytelling skills.<br> Experience creating conversion-focused marketing content.<br> Strong research and analytical abilities.<br> Portfolio showcasing inbound or SEO-driven content.<br> Nice to Have Agency or B2B marketing experience.<br> Experience building and promoting lead magnets.<br> Familiarity with LinkedIn content distribution.<br> Understanding of AI-powered search optimization.<br> Experience improving website conversion rates and inbound lead generation.<br> Tech Stack Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs LinkedIn ChatGPT AI Writing &amp; Research Tools What a Typical Day Looks Like Write and optimize blogs, landing pages, and website content.<br> Research search trends, competitors, and keyword opportunities.<br> Build lead magnets and conversion-focused assets.<br> Review SEO and content performance data.<br> Optimize existing content based on rankings and analytics.<br> Collaborate with marketing teams on inbound campaigns.<br> Improve inbound funnels and content distribution strategies.<br> In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.<br> Key Metrics for Success (KPIs) Growth in organic traffic.<br> Qualified inbound leads generated.<br> Improved keyword rankings and search visibility.<br> Landing page and lead magnet conversion rates.<br> Engagement and performance of inbound content.<br> Pipeline contribution from inbound marketing.<br> Consistent execution of high-quality inbound campaigns.<br> Why This Role Stands Out Direct ownership of inbound marketing strategy and execution.<br> Opportunity to build scalable content and demand generation systems.<br> Work across: SEO Content Marketing AI Search Optimization Lead Generation Conversion Optimization Fully remote role with long-term growth opportunities.<br> Career progression into: Senior Inbound Marketer Content Marketing Manager SEO Manager Demand Generation Manager Growth Marketing Lead Interview Process Application Review Spark Hire Intro Video (3–5 minutes) Practical Inbound Marketing Assessment Client Interview Offer &amp; Onboarding What Happens After You Apply After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video .<br> This is the first step in our hiring process and can be completed whenever it’s convenient for you.<br> Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization.<br> You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows.<br> Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.<br> You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.<br> Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.<br> Apply Now If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you.<br> Apply today and help drive measurable business growth through modern inbound marketing.<br></span> </div>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <span>Inbound Marketer – Remote Position Type: Full-Time, Remote Working Hours: U.<br>S. Business Hours Location: Remote (Middle East Preferred) About the Role At Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.<br> This is far more than a traditional SEO role.<br> You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.<br> You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.<br> If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.<br> What You’ll Own Content Creation &amp; SEO Create high-quality, value-driven content that educates prospects and builds authority.<br> Write SEO-optimized: Blog articles Landing pages Website copy Inbound marketing assets Develop content aligned with search intent, buyer journey stages, and conversion goals.<br> Optimize content for: Traditional search engines AI-powered search experiences Featured snippets and AI summaries Continuously improve existing content based on rankings and performance data.<br> Inbound Marketing Execute inbound marketing initiatives across: SEO Content marketing Lead magnets Website conversion paths Social content distribution Build systems that connect: Content Engagement Lead generation Conversion Support distribution through: LinkedIn X Newsletters Other relevant marketing channels Collaborate on website and landing page optimization initiatives.<br> Lead Magnets &amp; Conversion Assets Develop: Guides Playbooks Checklists Downloadable resources Write conversion-focused: CTAs Landing pages Thank-you pages Nurture content Improve conversion rates through stronger messaging and positioning.<br> Support ongoing inbound funnel optimization.<br> Research &amp; Content Strategy Research: Industries Competitors Buyer pain points Search opportunities Identify content gaps and inbound growth opportunities.<br> Develop compelling content ideas backed by research.<br> Stay current on: SEO best practices AI-powered search Content marketing Distribution strategies Analytics &amp; Optimization Monitor performance using: Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs Analyze: Rankings Organic traffic Engagement Conversions Optimize content based on measurable performance.<br> Provide recommendations that improve inbound marketing results.<br> What Success Looks Like Consistent growth in qualified inbound leads.<br> Higher organic search visibility and rankings.<br> Increased landing page and lead magnet conversion rates.<br> High-performing, valuable content assets.<br> Strong contribution to pipeline from inbound channels.<br> Consistent delivery of high-quality inbound marketing initiatives.<br> What Makes You a Strong Fit You understand that inbound marketing creates demand—not just content.<br> You write content that educates, engages, and converts.<br> You understand SEO, AI-powered search, and modern buyer behavior.<br> You balance strategic thinking with hands-on execution.<br> You continuously improve performance using analytics and data.<br> You stay organized while managing multiple marketing initiatives.<br> Required Experience &amp; Skills Experience Proven experience in: Inbound Marketing Content Marketing SEO Content Writing Strong understanding of: SEO Search intent Inbound funnel strategy Experience using: Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs Excellent written English and storytelling skills.<br> Experience creating conversion-focused marketing content.<br> Strong research and analytical abilities.<br> Portfolio showcasing inbound or SEO-driven content.<br> Nice to Have Agency or B2B marketing experience.<br> Experience building and promoting lead magnets.<br> Familiarity with LinkedIn content distribution.<br> Understanding of AI-powered search optimization.<br> Experience improving website conversion rates and inbound lead generation.<br> Tech Stack Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs LinkedIn ChatGPT AI Writing &amp; Research Tools What a Typical Day Looks Like Write and optimize blogs, landing pages, and website content.<br> Research search trends, competitors, and keyword opportunities.<br> Build lead magnets and conversion-focused assets.<br> Review SEO and content performance data.<br> Optimize existing content based on rankings and analytics.<br> Collaborate with marketing teams on inbound campaigns.<br> Improve inbound funnels and content distribution strategies.<br> In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.<br> Key Metrics for Success (KPIs) Growth in organic traffic.<br> Qualified inbound leads generated.<br> Improved keyword rankings and search visibility.<br> Landing page and lead magnet conversion rates.<br> Engagement and performance of inbound content.<br> Pipeline contribution from inbound marketing.<br> Consistent execution of high-quality inbound campaigns.<br> Why This Role Stands Out Direct ownership of inbound marketing strategy and execution.<br> Opportunity to build scalable content and demand generation systems.<br> Work across: SEO Content Marketing AI Search Optimization Lead Generation Conversion Optimization Fully remote role with long-term growth opportunities.<br> Career progression into: Senior Inbound Marketer Content Marketing Manager SEO Manager Demand Generation Manager Growth Marketing Lead Interview Process Application Review Spark Hire Intro Video (3–5 minutes) Practical Inbound Marketing Assessment Client Interview Offer &amp; Onboarding What Happens After You Apply After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video .<br> This is the first step in our hiring process and can be completed whenever it’s convenient for you.<br> Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization.<br> You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows.<br> Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.<br> You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.<br> Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.<br> Apply Now If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you.<br> Apply today and help drive measurable business growth through modern inbound marketing.<br></span> </div>

<p><b>Job description</b></p><p>Looking for a creative and results-driven Digital Marketer to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in social media marketing, paid advertising, SEO, content creation and lead generation</p><p><strong>Desired Candidate Profile</strong></p><ul><li>The ideal candidate should have experience in social media marketing, paid advertising, SEO, content creation and lead generation</li></ul>

<section><p class="heading jdMain">Job Description</p><p class="heading">Roles &amp; Responsibilities</p><div class="paragraph"><p>Position Overview<br>We are looking for a strategic and high-performing <strong>Senior Marketer</strong> to drive our brand’s growth, market positioning, and revenue generation. In this role, you will transition seamlessly between high-level strategy and hands-on execution. You will lead cross-functional initiatives, manage substantial budgets, and optimize the entire marketing funnel to accelerate customer acquisition and retention.<br>Key Responsibilities<br></p><ul><li><p><strong>Growth Strategy:</strong> Develop and execute comprehensive marketing plans across paid, organic, and earned media channels.<br></p></li><li><p><strong>Funnel Optimization:</strong> Analyze the end-to-end customer journey to improve conversion rates, lower CAC, and increase LTV.<br></p></li><li><p><strong>Data &amp; ROI Management:</strong> Track, interpret, and report key performance indicators (KPIs) directly to leadership to prove marketing ROI.<br></p></li><li><p><strong>Brand &amp; Positioning:</strong> Refine the company's value proposition, ensuring consistent messaging across all external communication touchpoints.<br></p></li><li><p><strong>Cross-Functional Leadership:</strong> Collaborate with Product, Sales, and Design teams to launch new campaigns and features.</p></li></ul></div></section><section><p class="heading">Desired Candidate Profile</p><p class="paragraph"></p><p>Qualifications &amp; Skills: <br></p><ul><li><p><strong>Experience:</strong> 5–8 years of experience executing high-impact marketing campaigns with a proven track record of scaling growth.<br></p></li><li><p><strong>Analytical Mastery:</strong> Expert data literacy with Google Analytics, BI platforms, and advanced attribution modeling.<br></p></li><li><p><strong>MarTech Proficiency:</strong> Deep expertise in CRM workflows (HubSpot/Salesforce), marketing automation, and advanced SEO/SEM tools.<br></p></li><li><p><strong>Leadership Soft Skills:</strong> Strong project management, strategic problem-solving, and the ability to influence without formal authority.</p></li></ul><p></p></section>

<h2 class="h5">Job description</h2> <div class="t-break" data-jb-field="description"> <p><span>Do you picture yourself as a Digital Marketing Executive? At Crowne Plaza Resort Salalah, our goal is to make business travel work — and that’s where YOU come in.</span></p><br><p><span>When you join Crowne Plaza Resort Salalah, you are more than just your job title. We look for energetic, confident, and ambitious individuals who excel in their roles and help our guests succeed.</span></p><br><p><span>Set on 45 acres of beautiful tropical gardens and a long stretch of pristine sandy beach, Crowne Plaza Resort Salalah is perfectly positioned for business, meetings, and leisure travel.</span></p><br><p><span>We are currently seeking a motivated and creative Digital Marketing Executive to join our dynamic Marketing team. In this role, you will be responsible for executing digital marketing strategies across multiple online platforms to enhance brand awareness, drive traffic to our website, and generate bookings. The ideal candidate will have a passion for digital marketing, a strong understanding of the hospitality industry, and the ability to collaborate effectively with a diverse team to achieve business objectives.</span></p><br><p><span>A little taste of your day-to-day</span></p><br><p><span>Every day is different, but you’ll mostly be:</span></p><br><ul><li><p><span>Digital Campaigns: Assist in the planning, execution, and optimization of digital marketing campaigns across Google Ads, Facebook, Instagram, and other online channels.</span></p><br></li><li><p><span>SEO &amp; Content Strategy: Collaborate with the content team to create SEO-friendly content that enhances organic search visibility and drives traffic to the hotel website.</span></p><br></li><li><p><span>Social Media Management: Develop and manage engaging social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and captions.</span></p><br></li><li><p><span>Email Marketing: Design and execute email marketing campaigns targeting existing and potential guests, promoting special offers, packages, and events.</span></p><br></li><li><p><span>PPC Advertising: Manage paid search campaigns on Google Ads and social media platforms, continuously analyzing performance and making recommendations for optimization.</span></p><br></li><li><p><span>Analytics &amp; Reporting: Monitor and report on the performance of digital marketing efforts using tools such as Google Analytics, Facebook Insights, and others. Provide insights and recommendations to improve ROI.</span></p><br></li><li><p><span>Website Maintenance: Work closely with the website team to ensure content is up-to-date, aligned with marketing campaigns, and optimized for user experience and conversions.</span></p><br></li><li><p><span>Collaboration: Collaborate with the sales, PR, and design teams to create cohesive marketing strategies that align with overall business goals.</span></p><br></li></ul><p><span>What do we need from you?</span></p><br><ul><li><p><span>Education: Bachelor’s degree in Marketing, Communications, or a related field.</span></p><br></li><li><p><span>Experience: At least 2-3 years of experience in digital marketing, preferably in the hospitality or tourism sector.</span></p><br></li><li><p><span>Technical Skills: Proficiency in digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.) and a good understanding of SEO, PPC, email marketing, and social media management.</span></p><br></li><li><p><span>Creative Skills: Strong writing, design, and content creation abilities with a keen eye for detail.</span></p><br></li><li><p><span>Communication: Excellent written and verbal communication skills with the ability to engage audiences across various digital platforms.</span></p><br></li><li><p><span>Analytical Mindset: Ability to analyze campaign performance and use data to optimize marketing strategies.</span></p><br></li><li><p><span>Knowledge of the Hospitality Industry: Understanding of the unique challenges and opportunities in marketing for the hotel industry is a plus.</span></p><br></li></ul><br>At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? </div>

<p>Augustus Media is looking for a motivated Content Writer to join their team.</p><p><strong>Desired Candidate Profile</strong></p><ul><li>Bachelor's degree in journalism or a related field</li><li>Executive level: 1-2 years of experience covering the Business industry is a plus</li><li>Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics is a plus</li><li>Excellent in English &amp; Arabic verbal and written</li><li>Excellent organizational and time management skills</li><li>Ability to work on multiple projects at once, often to short deadlines</li><li>Strong interpersonal and communications skills</li><li>Interest in presenting will be a plus</li></ul>

<p><h4>About the role</h4> <p>Our client is seeking a results-driven digital marketing manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.</p> <p>The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.</p> <h4>Responsibilities</h4> <strong>Strategy & marketing leadership</strong><br> <li>Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals</li> <li>Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion</li> <li>Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives</li> <li>Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed</li> <li>Identify scalable growth opportunities across acquisition, retention, and brand channels</li> <strong>Campaign management & growth execution</strong><br> <li>Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content</li> <li>Manage budgets and allocate spend strategically to maximize ROI and efficiency</li> <li>Oversee campaign messaging, positioning, and creative direction to maintain brand consistency</li> <li>Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition</li> <li>Test new acquisition channels, campaign structures, audiences, and messaging to improve results</li> <strong>Analytics, optimization & reporting</strong><br> <li>Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution</li> <li>Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools</li> <li>Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy</li> <li>Present actionable recommendations and performance updates to leadership regularly</li> <li>Continuously optimize campaigns through A/B testing and experimentation</li> <strong>Content, branding & messaging</strong><br> <li>Collaborate with content, design, and technical teams to ensure cohesive execution across channels</li> <li>Guide messaging strategy and brand positioning to strengthen market visibility and engagement</li> <li>Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets</li> <li>Ensure all marketing efforts align with brand voice, customer pain points, and business objectives</li> <strong>Cross-functional collaboration</strong><br> <li>Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment</li> <li>Coordinate with operations and product stakeholders to ensure marketing supports business priorities</li> <li>Contribute to broader growth strategy discussions and go-to-market initiatives</li> <h4>What makes you a perfect fit</h4> <li>Strategic thinker who connects marketing execution to business outcomes</li> <li>Hands-on operator comfortable managing campaigns and optimizing performance directly</li> <li>Data-driven marketer who thrives on experimentation, testing, and continuous improvement</li> <li>Creative storyteller capable of building compelling brand and campaign messaging</li> <li>Strong communicator and collaborative leader who works effectively across teams</li> <h4>Required experience & skills</h4> <li>Proven experience in B2B marketing leadership roles such as head of marketing, growth lead, or senior marketing manager</li> <li>Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels</li> <li>Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems</li> <li>Experience balancing strategic planning with hands-on execution</li> <li>Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly</li> <li>Excellent leadership, communication, and project management skills</li> <h4>Preferred experience & skills</h4> <li>Experience leading marketing functions in B2B service-based, SaaS, or professional industries</li> <li>Background in account-based marketing (ABM) or performance-driven demand generation</li> <li>Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo</li> <li>Experience managing cross-functional marketing teams or external agencies</li> <li>Strong branding, storytelling, and positioning capabilities</li> <li>Experience scaling marketing systems in high-growth environments</li> <h4>What does a typical day look like?</h4> <p>A digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:</p> <li>Review campaign dashboards and optimize active marketing initiatives</li> <li>Collaborate with leadership, sales, and content teams to align priorities and messaging</li> <li>Launch and refine campaigns across paid and organic channels</li> <li>Monitor lead flow, pipeline quality, and funnel conversion performance</li> <li>Test new acquisition ideas, audience segments, creatives, and messaging strategies</li> <li>Analyze campaign data and prepare actionable reports and recommendations</li> <p>In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.</p> <h4>Key metrics for success (KPIs)</h4> <li>Marketing qualified leads (MQLs) and sales qualified leads (SQLs)</li> <li>Customer acquisition cost (CAC) and marketing ROI</li> <li>Website traffic and conversion rate growth</li> <li>Lead-to-opportunity and opportunity-to-customer conversion rates</li> <li>Paid campaign performance and ROAS</li> <li>Brand visibility, engagement, and audience growth across channels</li> <h4>Interview process</h4> <li>Application review – assessment of experience and role alignment</li> <li>Initial interview – discussion of background, marketing expertise, and growth mindset</li> <li>Technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities</li> <li>Final interview – leadership and culture fit discussion with the client team</li> <li>Offer & background verification</li></p><p></p>

<p>To execute and manage the digital marketing activities of Al Madina Azarqa across all owned, earned, and paid digital channels. The Digital Marketing Specialist is responsible for the day-to-day operation of social media platforms, digital advertising campaigns, website content, email marketing, and performance analytics, ensuring consistent, on-brand, and data-driven delivery in line with plans approved by the Director of Marketing and Communications. The role requires a technically proficient and creatively minded digital marketer who can manage multiple channels simultaneously, analyse performance data, and translate insights into actionable optimisations that drive audience growth, engagement, and lead generation.</p><p>KEY ACCOUNTABILITIES AND RESPONSIBILITIES</p><p>Social Media Management</p><p>Manage the day-to-day operation of all organisational social media accounts including Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, TikTok, and YouTube, in line with the approved content calendar and brand guidelines. Execute the monthly content calendar, coordinating with designers, copywriters, and content creators to ensure timely publishing of high-quality, on-brand posts across all platforms. Write, review, and schedule social media copy in Arabic and English, ensuring accuracy, tone of voice consistency, and cultural appropriateness for the Omani audience. Monitor community engagement across all platforms daily, responding to comments, messages, and mentions in a timely, professional, and brand-appropriate manner. Track social media performance metrics including reach, impressions, engagement rate, follower growth, and link clicks, compiling weekly and monthly performance summaries. Stay current with platform algorithm updates, new features, content formats, and digital trends, applying relevant innovations to maintain competitive content performance.</p><p>Paid Digital Advertising</p><p>Execute approved paid digital advertising campaigns across platforms including Meta (Facebook &amp; Instagram), Google (Search, Display &amp; YouTube), Snapchat, TikTok, and LinkedIn. Set up, configure, and monitor ad campaigns including audience targeting, budget allocation, bidding strategies, creative scheduling, and placement selection in line with approved media plans. Monitor paid campaign performance daily, tracking key metrics such as impressions, clicks, CTR, CPC, CPL, ROAS, and conversion rates, and flagging underperformance. Implement data-driven optimisations to active campaigns including audience refinement, creative refreshes, bid adjustments, and budget reallocation to maximise campaign efficiency. Liaise with media buying agencies on a day-to-day basis, reviewing deliverables, tracking placements, and confirming that campaign execution aligns with approved plans and briefs. Track and reconcile digital advertising spend against approved budgets, maintaining accurate records and submitting periodic expenditure reports.</p><p>Website &amp; Content Management</p><p>Maintain and regularly update the organisation s website, ensuring all content is current, accurate, well-structured, and aligned with brand guidelines and SEO best practices. Coordinate with designers, copywriters, and technical teams to publish new pages, project updates, news articles, landing pages, and campaign-related content as directed by the Director of Marketing and Communications. Monitor website performance using Google Analytics and other tools, tracking sessions, traffic sources, bounce rates, time on page, and conversion events, and preparing regular reports. Execute on-page SEO activities including meta tag optimisation, keyword integration, internal linking, and image alt text to improve organic search visibility. Support the setup and monitoring of campaign landing pages, ensuring tracking pixels, UTM parameters, and conversion events are correctly implemented and functioning. Identify and report website technical issues, broken links, or content gaps to the relevant team or agency for prompt resolution.</p><p>Content Production Coordination</p><p>Coordinate the production of digital content including photography, videography, motion graphics, reels, stories, and static visuals, briefing suppliers and reviewing deliverables against brand standards. Prepare detailed creative briefs for designers, videographers, and content creators, clearly communicating objectives, messaging, format requirements, and deadlines. Review all digital content produced by internal teams and external suppliers, checking for brand compliance, quality, accuracy, and platform suitability before publication or submission for approval. Manage the digital asset library, maintaining an organised and accessible repository of approved images, videos, templates, and brand assets for team use. Coordinate influencer content deliverables, reviewing posts, stories, and reels against agreed briefs, ensuring brand alignment and timely publication as per influencer agreements. Support the development of Arabic and English digital copy for campaigns, social media, email, and website content, ensuring bilingual consistency across all channels.</p><p>Email Marketing &amp; CRM</p><p>Execute email marketing campaigns including newsletters, product announcements, event invitations, and lead nurture sequences using the approved email marketing platform. Build and manage email lists, maintaining accurate segmentation by audience type, interest, and stage of engagement in coordination with the sales and CRM teams. Design, write, and schedule email communications in Arabic and English, ensuring content is relevant, visually consistent with brand guidelines, and optimised for deliverability and open rates. Monitor email campaign performance metrics including open rate, click-through rate, unsubscribe rate, and conversion, compiling reports and recommending optimisations. Maintain the accuracy and hygiene of the email database, coordinating list updates, suppressions, and compliance with applicable data privacy requirements.</p><p><br></p><p><strong>Desired Candidate Profile</strong></p><p>MINIMUM QUALIFICATIONS &amp; EXPERIENCE</p><p>Education: Bachelor's degree in marketing, Digital Marketing, Communications, Business Administration, or a related field. A professional digital marketing certification (e.g. Google Ads, Meta Blueprint, HubSpot, CIM Digital, or equivalent) is highly desirable.</p><p>Experience: Minimum 4 years of hands-on experience in digital marketing, with demonstrated proficiency across social media management, paid advertising, and website content. Proven experience managing multi-platform paid digital campaigns (Meta, Google, Snapchat, TikTok, LinkedIn) with measurable performance outcomes. Demonstrated experience in content coordination, including briefing designers and videographers and reviewing creative deliverables. Experience using email marketing platforms (e.g. Mailchimp, HubSpot, Salesforce Marketing Cloud, or equivalent) is an advantage. Experience working with digital or creative agencies, managing briefs and tracking deliverables on a day-to-day basis. Industry background in mixed-use developments, real estate, hospitality, tourism, or related sectors is highly preferred.</p><p>Skills &amp; Knowledge: Full professional fluency in Arabic and English (reading, writing, and speaking) is mandatory; strong bilingual digital copywriting skills are essential. Advanced proficiency in social media platforms and their native management and analytics tools (Meta Business Suite, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager, Google Ads). Solid understanding of SEO principles, paid search, display advertising, and performance marketing fundamentals. Proficiency in Google Analytics (GA4) and the ability to interpret web and campaign data and translate findings into recommendations. Good working knowledge of content management systems (CMS) for website updates; familiarity with WordPress or similar platforms is an advantage. Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook); familiarity with design tools such as Canva or Adobe Creative Suite is an advantage. Strong organisational skills and the ability to manage multiple campaigns, channels, and deadlines simultaneously with a high level of accuracy. Data-literate, with the ability to read performance metrics, identify patterns, and present findings clearly to non-technical stakeholders. Creative, detail-oriented, and proactive, with a genuine interest in digital trends, emerging platforms, and content innovation.</p>