• Commercial Strategy

  • Develop and implement the overall commercial strategy to achieve sustainable revenue growth and profitability.

  • Build sustainable revenue growth across existing and new markets.

  • Align commercial plans with production capacity, supply chain capabilities and financial objectives.

  • Deliver annual sales, profitability and market share targets.

  Sales Leadership

  • Lead domestic and international sales operations.

  • Develop regional and international market growth strategies.

  • Establish annual sales budgets, targets and forecasts.

  • Monitor sales performance and implement corrective actions where required.

  • Negotiate strategic customer agreements and commercial partnerships.

  Marketing & Brand Management

  • Develop corporate and product marketing strategies.

  • Build and strengthen private-label and company-owned brands.

  • Improve brand awareness, market positioning and customer loyalty.

  • Lead product launches, promotional campaigns and trade marketing initiatives.

  • Strengthen digital marketing and market engagement activities.

  Market Positioning

  • Position the organization as a preferred and reliable seafood supplier.

  • Develop competitive differentiation strategies across target markets.

  • Monitor competitor activities, pricing and market trends.

  • Identify emerging market opportunities and changing customer needs.

  • Increase market presence across premium and value segments.

  Business Development

  • Identify and develop relationships with new distributors, strategic customers and business partners.

  • Expand exports into new countries and geographical markets.

  • Develop strategic partnerships to support long-term commercial growth.

  • Identify opportunities for new products based on market trends and customer requirements.

  Profitability Management

  • Drive profitable sales growth rather than volume growth alone.

  • Lead pricing strategy and commercial pricing decisions.

  • Optimize customer, product and market profitability.

  • Improve gross margin performance.

  • Identify and manage commercial risks.

  Customer Relationship Management

  • Build strong executive-level relationships with key customers and strategic accounts.

  • Improve customer satisfaction and retention.

  • Resolve major commercial and customer-related issues.

  • Develop long-term strategic customer partnerships.

  Commercial Planning

  • Lead annual sales and commercial planning.

  • Improve sales and demand forecast accuracy.

  • Coordinate demand planning with Operations and Supply Chain.

  • Optimize inventory levels and product availability in line with market demand.

  Cross-functional Leadership

  • Collaborate closely with Operations, Supply Chain, Procurement, Finance, Quality Assurance and Research & Development to ensure effective commercial execution.

  • Ensure commercial decisions are aligned with operational capacity, financial objectives and product quality requirements.

  • Lead and develop high-performing commercial teams.

Desired Candidate Profile

• Education & Qualifications

  • Bachelor's degree in Business, Marketing, International Business or a related discipline.

  • MBA or relevant Master's degree is preferred.

  Experience

  • 12–15 years of progressive commercial experience.

  • Minimum 5 years in senior commercial management or leadership roles.

  • Proven track record of delivering revenue growth, profitability and market expansion.

  • Strong experience leading sales and commercial operations across domestic and international markets.

  • International export experience is essential.

  • Experience in seafood, FMCG, food manufacturing or a related consumer products environment is highly desirable.

  • Experience with private-label manufacturing, retail and/or foodservice channels is preferred.

  • Proven experience developing distributors, strategic customers and international partnerships.

  Commercial & Technical Competencies

  • Commercial strategy and planning

  • Sales leadership

  • International business development

  • Export market development

  • Marketing and brand strategy

  • Private-label business development

  • Pricing and margin management

  • Financial and commercial analysis

  • Market intelligence and competitive analysis

  • Customer relationship management

  • Contract and commercial negotiation

  • Demand and sales forecasting

  • Trade marketing

  • Team leadership and development

  Leadership & Behavioural Competencies

  • Strong strategic and commercial thinking

  • Results-oriented mindset

  • Strong negotiation and influencing skills

  • Excellent communication and presentation skills

  • Strong customer and relationship management capabilities

  • Analytical and data-driven decision making

  • Ability to identify and capitalize on market opportunities

  • Strong cross-functional collaboration

  • Change management and transformation capabilities

  • Ability to lead and develop high-performing teams

  Preferred Industry & Market Experience

  • Canned tuna

  • Canned sardines

  • Seafood processing

  • Food manufacturing

  • FMCG

  • Private-label manufacturing

  • Retail and foodservice channels

  • International export markets

  • Consumer packaged goods

  Success Profile

  The successful candidate will be expected to:

  • Deliver profitable and sustainable sales growth.

  • Expand international market presence and export revenues.

  • Strengthen brands and overall market positioning.

  • Develop and maintain strategic customer and distributor relationships.

  • Increase market share while protecting commercial margins.

  • Identify and develop new markets, products and revenue opportunities.

  • Build and lead a high-performing commercial organization.

  • Establish strong commercial planning, forecasting and pricing disciplines.

  • Position the business as a competitive regional seafood producer and trusted international private-label partner.