Job Overview: The University Marketing Specialist is responsible for implementing marketing strategies that promote the university's brand, programs, and services to potential students, partners, and other stakeholders. The Specialist will work closely with the Marketing Executive and other team members to create and execute marketing plans that increase the university's visibility and engagement with target audiences. The Specialist will also assist in developing and maintaining relationships with media outlets and other organizations to support the university's marketing efforts.

Duties and Responsibilities:

• Assisting in the development and implementation of marketing strategies to promote the university's brand, programs, and services to potential students, partners, and other stakeholders.
• Building relationships with media outlets and other organizations to support the university's marketing efforts.
• Collaborating with the Marketing director and other team members to create and execute marketing plans.
• Developing and maintaining a database of media outlets and other organizations for marketing activities.
• Creating and distributing marketing materials, such as brochures, flyers, and presentations.
• Developing and implementing evaluation methods to measure the effectiveness of marketing activities.
• Creating and maintaining the university's website and social media presence.
• Organizing and facilitating events and activities to promote the university.
• Coordinating with other departments within the university to ensure alignment of marketing activities.
• Keeping up-to-date with current trends and best practices in marketing and branding.
• Identifying opportunities for partnerships and collaborations between the university and media outlets or other organizations.
• Maintaining accurate records of marketing activities and outcomes.
• Preparing reports for university leaders and relevant stakeholders.
• Evaluating the effectiveness of marketing efforts and making recommendations for improvements.
• Participating in professional development opportunities to stay current on marketing best practices.
• Building and maintaining a positive relationship with internal and external stakeholders.
• Identifying target audiences and devising campaigns that engage, inform and motivate.
• Coordinating and managing the production of all promotional materials and merchandise.
• Managing and updating information and engaging with users through social media and other online platforms.
• Assisting in budget management for marketing activities.

Desired Candidate Profile

Competencies and Qualifications:

• Bachelor's degree in a relevant field, such as marketing, communications, or public relations.
• Must be a job seeker registered with the Ministry of Labor
• Must not have previously had a government-sponsored training opportunity
• The applicant must not be over 35 years old
• Less of 3 years of in marketing or a related field.
• Fluent in English and Arabic.
• Strong understanding of marketing and branding best practices.
• Strong organizational and project management skills.
• Strong communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Experience in building and maintaining relationships with media outlets and other organizations.
• Strong attention to detail and ability to work with a high level of accuracy.
• Ability to work independently and as part of a team.
• Strong time management and ability to meet deadlines.
• Strong computer skills, including proficiency in Microsoft Office and social media platforms.
• Strong written and verbal communication skills in both English and Arabic.
• Strong interpersonal and relationship building skills.
• Understanding of budget management.
• Understanding of event planning and coordination.
• Strong strategic thinking and planning skills.
• Strong presentation skills.
• Experience with website design and development is a plus