About the role
Our client is seeking a results-driven digital marketing manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.
The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.
Responsibilities
Strategy & marketing leadership
Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
Identify scalable growth opportunities across acquisition, retention, and brand channels
Campaign management & growth execution
Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
Manage budgets and allocate spend strategically to maximize ROI and efficiency
Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
Test new acquisition channels, campaign structures, audiences, and messaging to improve results
Analytics, optimization & reporting
Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
Present actionable recommendations and performance updates to leadership regularly
Continuously optimize campaigns through A/B testing and experimentation
Content, branding & messaging
Collaborate with content, design, and technical teams to ensure cohesive execution across channels
Guide messaging strategy and brand positioning to strengthen market visibility and engagement
Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
Cross-functional collaboration
Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
Coordinate with operations and product stakeholders to ensure marketing supports business priorities
Contribute to broader growth strategy discussions and go-to-market initiatives
What makes you a perfect fit
Strategic thinker who connects marketing execution to business outcomes
Hands-on operator comfortable managing campaigns and optimizing performance directly
Data-driven marketer who thrives on experimentation, testing, and continuous improvement
Creative storyteller capable of building compelling brand and campaign messaging
Strong communicator and collaborative leader who works effectively across teams
Required experience & skills
Proven experience in B2B marketing leadership roles such as head of marketing, growth lead, or senior marketing manager
Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
Experience balancing strategic planning with hands-on execution
Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
Excellent leadership, communication, and project management skills
Preferred experience & skills
Experience leading marketing functions in B2B service-based, SaaS, or professional industries
Background in account-based marketing (ABM) or performance-driven demand generation
Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
Experience managing cross-functional marketing teams or external agencies
Strong branding, storytelling, and positioning capabilities
Experience scaling marketing systems in high-growth environments
What does a typical day look like?
A digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:
Review campaign dashboards and optimize active marketing initiatives
Collaborate with leadership, sales, and content teams to align priorities and messaging
Launch and refine campaigns across paid and organic channels
Monitor lead flow, pipeline quality, and funnel conversion performance
Test new acquisition ideas, audience segments, creatives, and messaging strategies
Analyze campaign data and prepare actionable reports and recommendations
In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.
Key metrics for success (KPIs)
Marketing qualified leads (MQLs) and sales qualified leads (SQLs)
Customer acquisition cost (CAC) and marketing ROI
Website traffic and conversion rate growth
Lead-to-opportunity and opportunity-to-customer conversion rates
Paid campaign performance and ROAS
Brand visibility, engagement, and audience growth across channels
Interview process
Application review – assessment of experience and role alignment
Initial interview – discussion of background, marketing expertise, and growth mindset
Technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities
Final interview – leadership and culture fit discussion with the client team
Offer & background verification