Jobs / Marketing Jobs / Digital Marketing Manager
On-site Full Time
Oman -
Oman , Oman
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Oman
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Job Details

Employment Full Time
Gender Not Specified
Category Sales
Industry Marketing and Advertising

About the role

Our client is seeking a results-driven digital marketing manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The digital marketing manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

Responsibilities

Strategy & marketing leadership
  • Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
  • Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
  • Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
  • Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
  • Identify scalable growth opportunities across acquisition, retention, and brand channels
    • Campaign management & growth execution
  • Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
  • Manage budgets and allocate spend strategically to maximize ROI and efficiency
  • Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
  • Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
  • Test new acquisition channels, campaign structures, audiences, and messaging to improve results
    • Analytics, optimization & reporting
  • Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
  • Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
  • Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
  • Present actionable recommendations and performance updates to leadership regularly
  • Continuously optimize campaigns through A/B testing and experimentation
    • Content, branding & messaging
  • Collaborate with content, design, and technical teams to ensure cohesive execution across channels
  • Guide messaging strategy and brand positioning to strengthen market visibility and engagement
  • Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
  • Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
    • Cross-functional collaboration
  • Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
  • Coordinate with operations and product stakeholders to ensure marketing supports business priorities
  • Contribute to broader growth strategy discussions and go-to-market initiatives

    • What makes you a perfect fit

  • Strategic thinker who connects marketing execution to business outcomes
  • Hands-on operator comfortable managing campaigns and optimizing performance directly
  • Data-driven marketer who thrives on experimentation, testing, and continuous improvement
  • Creative storyteller capable of building compelling brand and campaign messaging
  • Strong communicator and collaborative leader who works effectively across teams

    • Required experience & skills

  • Proven experience in B2B marketing leadership roles such as head of marketing, growth lead, or senior marketing manager
  • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
  • Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
  • Experience balancing strategic planning with hands-on execution
  • Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
  • Excellent leadership, communication, and project management skills

    • Preferred experience & skills

  • Experience leading marketing functions in B2B service-based, SaaS, or professional industries
  • Background in account-based marketing (ABM) or performance-driven demand generation
  • Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
  • Experience managing cross-functional marketing teams or external agencies
  • Strong branding, storytelling, and positioning capabilities
  • Experience scaling marketing systems in high-growth environments

    • What does a typical day look like?

    A digital marketing manager’s day is a mix of strategic planning, campaign execution, and performance analysis. You will:

  • Review campaign dashboards and optimize active marketing initiatives
  • Collaborate with leadership, sales, and content teams to align priorities and messaging
  • Launch and refine campaigns across paid and organic channels
  • Monitor lead flow, pipeline quality, and funnel conversion performance
  • Test new acquisition ideas, audience segments, creatives, and messaging strategies
  • Analyze campaign data and prepare actionable reports and recommendations

    • In essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.

    Key metrics for success (KPIs)

  • Marketing qualified leads (MQLs) and sales qualified leads (SQLs)
  • Customer acquisition cost (CAC) and marketing ROI
  • Website traffic and conversion rate growth
  • Lead-to-opportunity and opportunity-to-customer conversion rates
  • Paid campaign performance and ROAS
  • Brand visibility, engagement, and audience growth across channels

    • Interview process

  • Application review – assessment of experience and role alignment
  • Initial interview – discussion of background, marketing expertise, and growth mindset
  • Technical interview – deep dive into strategy, campaign management, analytics, and execution capabilities
  • Final interview – leadership and culture fit discussion with the client team
  • Offer & background verification

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