Position objective:

The sales associate is responsible for representing the brand by maximizing sales and delivering exceptional customer service. This role involves maintaining store standards, supporting visual merchandising, and assisting in the overall retail experience while adhering to operational duties as assigned by the store manager or assistant store manager.

Key responsibility:

Customer service:
Greet customers and assist them in selecting products that meet their needs.
Convert window shoppers into buyers through proactive engagement.
Promote the company's loyalty program to encourage repeat sales.
Deliver top-tier customer service by following the company’s GUEST model (Greet, Understand, Explain, Sell, Thank).
Stay informed about various brands within the group to offer effective suggestions and cross-selling opportunities.
Educate customers on product features, benefits, materials, and care instructions.

Grooming / attitude / knowledge:
Always present a well-groomed and professional appearance.
Be flexible and available to work extended hours during peak sales periods.
Stay up-to-date on product knowledge to minimize stock loss and provide accurate recommendations.

Merchandising:
Ensure products are displayed in an attractive manner according to store layout standards.
Adhere to visual merchandising (VM) guidelines and stock management protocols, especially for clearance items.
Record and maintain accurate inventory records for incoming and outgoing stock.
Upsell and cross-sell products to increase sales opportunities.
Maintain strong knowledge of product inventory and promotions to communicate effectively with customers.

Process:
Efficiently operate the point of sale (POS) system for billing and transactions.
Balance the cash till at the start and end of shifts.
Accurately process payments through cash, credit cards, vouchers, or automatic debits.
Issue receipts, refunds, and change to customers correctly.
Maintain vigilance regarding store security and ensure all loss prevention policies are followed.
Replenish and re-merchandise stock on the sales floor to ensure product availability at all times.

Desired qualification:

The ideal sales associate in a retail company should have a bachelor’s degree with effective communication and interpersonal skills in order to contribute to a welcoming customer experience. Previous experience in a sales role is preferred.