Job Description

Roles & Responsibilities

Key Responsibilities

Support the execution of the College s marketing and student recruitment plan

Manage student recruitment activities including lead generation, follow-up, and conversion tracking

Coordinate school visits, open days, and education fairs (local and international)

Support digital marketing activities including social media campaigns and content updates

Assist in producing promotional materials and student-focused content (videos, testimonials, brochures)

Maintain and update prospective student recruitment tracking records (e.g., spreadsheets or databases) to monitor student enquiries, applications, and follow-up activities until enrolment.

Engage with prospective students, parents, schools, and education agents

Support international student recruitment initiatives.

Collect and report data on applications, leads, and campaign performance.

Desired Candidate Profile

Bachelor s degree in Marketing, Business Administration, Communications, or related field

Strong understanding of digital marketing and student recruitment processes

Excellent communication and interpersonal skills

Proficiency in Microsoft Office and social media platforms

Ability to work in a fast-paced, target-driven environment

Experience in marketing, admissions, or student recruitment (preferably in higher education)

Experience in managing social media campaigns or CRM systems is an advantage

Prior involvement in education fairs, school outreach, or international recruitment activities is highly desirable