Job Title: Specialist, Employer Brand (14994)
Unit: People
Department/Section: People Strategy / Culture & Change Management
Role Purpose:
Responsible for devising and implementing employer branding strategies to enhance Omantel image as an employer of choice through a) Expanding our presence across various channels and activating employer brand campaigns and b) Enhancing the actual experience across employees life-cycle. This involves conducting in-depth research, analyzing data, and implementing initiatives that promotes company's culture, values, employee experience and career opportunities; to attract and retain top talent.
Key Accountabilities:
Strategic development and implementation of employer brand campaigns:
- Develop and execute an employer branding strategy that aligns with the organization’s overall mission, vision, and values.
- Review employee value proposition (EVP) and translate it into creative campaigns to engage existing employees and intrigue potential ones.
- Establish, maintain, and instill a consistent corporate branding presence using the Corporate Branding Guidelines to boost engagement in various Omantel channels.
- Coordinate with the management to integrate employer branding into broader business strategies and initiatives.
Content Development and Management:
- Lead the creation of compelling and authentic content that highlights the company's culture, employee experiences, and benefits to differentiate from competitors.
- Manage the editorial calendar for all employer brand-related communications across multiple channels including the company website, social media, and job boards.
- Work with graphic designers and videographers to produce visually appealing materials that resonate with targeted talent pools.
Internal & External Entities Connection:
- Collaborate with marketing and HR teams to develop and execute effective talent marketing campaigns.
- Collaborate with internal communications teams to promote employer branding initiatives internally in a way that reflect the external employer branding efforts; to boost employee engagement and satisfaction.
- Support to facilitate awareness sessions on employer brand for targeted groups.
- Organize and participate in job fairs, campus events, and other networking events to promote the employer brand directly to potential candidates.
Cultural Understanding, Market research & analysis:
- Design and conduct surveys, focus groups, and interviews to gather feedback on the organization’s employer brand perception internally and externally.
- Utilize analytics tools to track user engagement and effectiveness of different content types and marketing channels, making data-driven decisions to optimize future campaigns.
- Conduct market research, monitor and report on competitor employer branding strategies and market trends to stay ahead in attracting top talent.
- Regularly present insights and progress to stakeholders, making actionable recommendations based on analytical findings.
Employee Life Cycle Enhancement:
- Conduct a comprehensive review of the current processes across the employee lifecycle, from recruitment and onboarding to development, retention, and exit.
- Identify pain points and bottlenecks that affect the employee experience and employer brand.
- Develop recommendations for improvements in each phase of the employee lifecycle and work closely with relevant teams to implement the changes.
Employee ambassador program:
- Develop and manage an employee ambassador program that encourages employees to share their positive experiences working for the company.
- Train and support employee ambassadors in effectively using social media and other platforms to project the employer brand.
- Track the impact of employee advocacy on recruitment and retention metrics, adjusting strategies as necessary to maximize effectiveness.
JOB SPECIFICATIONS:
Knowledge / Technical Skills:
- Strong understanding of employer branding principles and best practices and ability to manage projects.
- Proficiency in market research and data analysis techniques
- Excellent written and verbal communication skills
- Experience with social media platforms and digital marketing tools
- Knowledge of HR analytics and metrics
- Ability to work independently and as part of a team
Education /Certifications:
- Bachelor's degree in Human Resources, Marketing, Communications, or a related field
Experience:
- A minimum of 3 years of experience in employer brand, marketing, or in relevant field
- Proven track record of developing and executing successful employer branding campaigns
- Experience with SEO, content management systems, and social media analytics, is preferred
Last Date: