Key Responsibilities

• Lead ideation and creation of compelling social media content (posts, stories, videos, graphics, etc.) in Arabic for all major platforms
• Develop a cohesive creative vision and direction for the agency's Arabic content and marketing campaigns 
• Write high-quality content in Arabic such as blog posts, articles, website copy, email newsletters, marketing materials, etc.
• Collaborate closely with designers, videographers, and digital marketers to produce innovative multi-media content
• Research audience preferences, cultural nuances, trends, and platforms to shape effective content strategies
• Ensure all Arabic content aligns with brand voice, adheres to messaging guidelines, and resonates culturally
• Optimize content through SEO best practices, A/B testing, and performance data analysis
• Manage an Arabic content calendar across multiple channels and campaigns
• Stay up-to-date on emerging social media features, content formats, and creative best practices
• Provide guidance to junior content creators and writers as a creative leader

Qualifications

• Native Arabic speaker with exceptional writing, communication, and creativity
• Proficient in written and spoken English
• Minimum 3-5 years of experience in social media, content marketing, copywriting or related creative field 
• Proven track record in leading successful, innovative content and digital marketing campaigns
• In-depth understanding of Arabic social media landscape, platforms, and content trends 
• Excellent research, strategic thinking, and analytical abilities
• Expertise in content ideation, creative direction, and storytelling across multiple formats
• Hands-on experience with content management, social media publishing, and design tools
• Strong leadership, problem-solving, and collaboration skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Bachelor's degree in communications, marketing, advertising, or related field