About the role

At Pavago, one of our clients is hiring a cold email outreach specialist to generate qualified sales opportunities through strategic outbound email campaigns.

This is a hands-on, performance-driven role where you’ll own the entire cold email process—from building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses.

Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data-driven approach to consistently generate qualified pipeline for the sales team.

If you’re passionate about outbound prospecting, enjoy experimenting with messaging, and understand what it takes to keep campaigns landing in inboxes—not spam folders—this role is for you.

What you’ll own

Prospect research & list building
Build highly targeted prospect lists using:

• Apollo
• ZoomInfo
• LinkedIn Sales Navigator
• Crunchbase
• Similar prospecting platforms

Segment prospects by:

• Industry
• Company size
• Job title
• Geography
• Ideal customer profile (ICP)

Verify and clean contact data using:

• NeverBounce
• ZeroBounce
• Clearout

Maintain organized prospect databases and outreach lists. Cold email campaign management
Write personalized cold email copy, subject lines, and calls-to-action.
Build and launch multi-step outbound sequences (4–8 touchpoints).
Personalize messaging using company and prospect research.
Monitor campaign performance daily.
Continuously optimize campaigns based on engagement and reply metrics. Deliverability & inbox management
Manage inbox reputation using platforms such as:

• Instantly
• Lemlist
• Smartlead
• Mailwarm

Monitor:

• Bounce rates
• Spam scores
• Sender reputation
• Inbox health

Rotate sending domains and inboxes to maximize deliverability.
Identify and resolve deliverability issues before campaign performance declines. Campaign optimization & reporting
Conduct A/B testing on:

• Subject lines
• Messaging
• CTAs
• Send times

Track key metrics including:

• Open rates
• Positive reply rates
• Bounce rates
• Conversion rates

Prepare campaign performance reports and recommend improvements.
Document testing results and optimization history. Lead qualification & CRM management
Review campaign replies and categorize responses accurately.
Identify qualified prospects and route them to the sales team.
Maintain accurate CRM records using:

• HubSpot
• Salesforce
• Zoho CRM
• Similar CRM platforms

Ensure outreach data remains organized and up to date. Compliance & best practices
Ensure campaigns comply with:

• CAN-SPAM
• GDPR
• CCPA

Maintain suppression and unsubscribe lists.
Follow outbound email best practices to protect sender reputation.

What makes you a strong fit

• Excellent persuasive and concise writing skills.
• Strong analytical mindset with a focus on performance improvement.
• Comfortable using outbound automation and deliverability tools.
• Organized, proactive, and highly execution-focused.
• Strong attention to detail.
• Continuously tests, learns, and optimizes campaign performance.

Required experience & skills

Experience
1–2+ years of experience in:

• Cold email outreach
• Outbound lead generation
• Sales development (SDR)
• Outbound marketing

Technical skills
Hands-on experience with:

• Apollo
• Instantly
• Lemlist
• Smartlead
• Woodpecker
• Similar outreach platforms

Experience writing cold email campaigns.
Strong Excel or Google Sheets skills.
Excellent written English communication. Nice-to-have
Experience managing large-scale email deliverability.
Understanding of:

• DNS
• SPF
• DKIM
• DMARC

Experience supporting B2B SaaS, agencies, or service businesses.
Experience collaborating with SDRs or account executives.
Familiarity with outbound automation workflows and CRM integrations.

What a typical day looks like

• Build and refine prospect lists.
• Launch and monitor outbound email campaigns.
• Review inbox health and deliverability metrics.
• Optimize messaging, targeting, and campaign performance.
• Qualify interested prospects and hand them off to sales.
• Update CRM records and maintain campaign documentation.

In short: You own outbound email execution—from research and personalization to optimization and lead qualification—ensuring a consistent flow of qualified opportunities into the sales pipeline.

Key metrics for success (KPIs)

• High email open rates.
• Positive reply and conversation rates.
• Low bounce rates and strong inbox health.
• Consistent campaign execution and optimization.
• Accurate CRM documentation.
• Growth in qualified outbound pipeline.

Why join us?

• Own the complete outbound email process from strategy to execution.
• Work with modern sales engagement and automation tools.
• Directly influence pipeline growth and revenue generation.
• Performance-driven environment with measurable impact.
• Opportunities to grow into:
  • Senior outbound specialist
  • Sales development team lead
  • Outbound growth manager
  • Revenue operations

Interview process

• Initial phone screen
• Spark Hire intro video (3–5 minutes)
• Recruiter interview
• Practical assessment (cold email sequence exercise)
• Client interview
• Offer & onboarding

What happens after you apply

Right after you apply, you’ll receive an invitation to record your intro video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Apply now

If you’re passionate about outbound prospecting, enjoy writing high-performing cold emails, understand email deliverability, and want to help generate qualified sales opportunities through data-driven outreach, we’d love to hear from you. Apply today and become a key contributor to building a predictable outbound pipeline.