About the role

At Pavago, one of our clients is hiring an inbound marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.

This is far more than a traditional SEO role.

You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.

You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.

If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.

What you’ll own

• Create high-quality, value-driven content that educates prospects and builds authority.
• Write SEO-optimized:
  • Blog articles
  • Landing pages
  • Website copy
  • Inbound marketing assets
• Develop content aligned with search intent, buyer journey stages, and conversion goals.
• Optimize content for:
  • Traditional search engines
  • AI-powered search experiences
  • Featured snippets and AI summaries
• Continuously improve existing content based on rankings and performance data.

• Execute inbound marketing initiatives across:
  • SEO
  • Content marketing
  • Lead magnets
  • Website conversion paths
  • Social content distribution
• Build systems that connect:
  • Content
  • Engagement
  • Lead generation
  • Conversion
• Support distribution through:
  • LinkedIn
  • X
  • Newsletters
  • Other relevant marketing channels
• Collaborate on website and landing page optimization initiatives.

• Develop:
  • Guides
  • Playbooks
  • Checklists
  • Downloadable resources
• Write conversion-focused:
  • CTAs
  • Landing pages
  • Thank-you pages
  • Nurture content
• Improve conversion rates through stronger messaging and positioning.
• Support ongoing inbound funnel optimization.

• Research:
  • Industries
  • Competitors
  • Buyer pain points
  • Search opportunities
• Identify content gaps and inbound growth opportunities.
• Develop compelling content ideas backed by research.
• Stay current on:
  • SEO best practices
  • AI-powered search
  • Content marketing
  • Distribution strategies

• Monitor performance using:
  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush
  • Ahrefs
• Analyze:
  • Rankings
  • Organic traffic
  • Engagement
  • Conversions
• Optimize content based on measurable performance.
• Provide recommendations that improve inbound marketing results.

What success looks like

• Consistent growth in qualified inbound leads.
• Higher organic search visibility and rankings.
• Increased landing page and lead magnet conversion rates.
• High-performing, valuable content assets.
• Strong contribution to pipeline from inbound channels.
• Consistent delivery of high-quality inbound marketing initiatives.

What makes you a strong fit

• You understand that inbound marketing creates demand—not just content.
• You write content that educates, engages, and converts.
• You understand SEO, AI-powered search, and modern buyer behavior.
• You balance strategic thinking with hands-on execution.
• You continuously improve performance using analytics and data.
• You stay organized while managing multiple marketing initiatives.

Required experience & skills

• Proven experience in:
  • Inbound marketing
  • Content marketing
  • SEO
  • Content writing
• Strong understanding of:
  • SEO
  • Search intent
  • Inbound funnel strategy
• Experience using:
  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
• Excellent written English and storytelling skills.
• Experience creating conversion-focused marketing content.
• Strong research and analytical abilities.
• Portfolio showcasing inbound or SEO-driven content.

• Agency or B2B marketing experience.
• Experience building and promoting lead magnets.
• Familiarity with LinkedIn content distribution.
• Understanding of AI-powered search optimization.
• Experience improving website conversion rates and inbound lead generation.

Tech stack

• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• LinkedIn
• ChatGPT
• AI writing & research tools

What a typical day looks like

• Write and optimize blogs, landing pages, and website content.
• Research search trends, competitors, and keyword opportunities.
• Build lead magnets and conversion-focused assets.
• Review SEO and content performance data.
• Optimize existing content based on rankings and analytics.
• Collaborate with marketing teams on inbound campaigns.
• Improve inbound funnels and content distribution strategies.

In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.

Key metrics for success (KPIs)

• Growth in organic traffic.
• Qualified inbound leads generated.
• Improved keyword rankings and search visibility.
• Landing page and lead magnet conversion rates.
• Engagement and performance of inbound content.
• Pipeline contribution from inbound marketing.
• Consistent execution of high-quality inbound campaigns.

Why this role stands out

• Direct ownership of inbound marketing strategy and execution.
• Opportunity to build scalable content and demand generation systems.
• Work across:
  • SEO
  • Content marketing
  • AI search optimization
  • Lead generation
  • Conversion optimization
• Fully remote role with long-term growth opportunities.

Career progression into:

• Senior inbound marketer
• Content marketing manager
• SEO manager
• Demand generation manager
• Growth marketing lead

Interview process

• Application review
• Spark Hire intro video (3–5 minutes)
• Practical inbound marketing assessment
• Client interview
• Offer & onboarding

What happens after you apply

After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute intro video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.

Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your experience with inbound marketing, SEO, content creation, lead generation, and conversion optimization. You’ll also have the opportunity to highlight campaigns you’ve worked on, how you’ve improved organic growth, and how you’ve used AI tools to enhance content creation, research, and marketing workflows. Your video will be reviewed by the hiring team before moving to the practical assessment and client interview.

You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.

Apply now

If you’re passionate about building inbound marketing systems, creating high-impact content, and turning search traffic into qualified pipeline, we’d love to hear from you. Apply today and help drive measurable business growth through modern inbound marketing.