Job description

The Graphic Designer is responsible for developing and maintaining the school's visual identity across all digital and print platforms. The role involves creating compelling visual communications that promote the school's brand, engage students, parents, staff, and the wider community, and support the school's marketing and communication objectives.

The Graphic Designer leads the development of creative concepts, branding initiatives, marketing campaigns, and promotional materials while ensuring consistency with the school's identity and values. The role also includes photography, videography, website updates, social media design, and collaboration with various departments to produce high-quality visual content.

Skills

Branding and Corporate Identity

1. Develop, maintain, and strengthen the school's visual identity across all communication channels.
2. Design, redesign, and update the school's logo, brand elements, and visual identity when required.
3. Create branding guidelines and ensure consistency in the use of logos, colours, typography, and graphic elements.
4. Design school uniforms, promotional merchandise, signage, banners, and branded materials.
5. Ensure all published materials reflect the school's professional image and branding standards.

Graphic Design

1. Design high-quality promotional and educational materials including:

• Brochures
• Flyers
• Posters
• Banners
• Certificates
• Invitations
• Newsletters
• Magazines
• Reports
• Presentation templates
• Infographics
• School publications

1. Create artwork for school events, campaigns, exhibitions, competitions, graduations, and official ceremonies.
2. Prepare designs for both digital publishing and professional printing.
3. Review all artwork for accuracy and quality before publication or printing.
4. Coordinate with external printing companies and suppliers to ensure timely delivery of materials.

Marketing and Communications

1. Support the school's marketing and admissions strategies through creative visual campaigns.
2. Develop creative concepts that effectively communicate key messages to target audiences.
3. Introduce innovative marketing ideas that enhance the school's visibility and reputation.
4. Research current design trends and recommend creative approaches that strengthen the school's marketing efforts.
5. Advise the Head of Administration on effective visual communication and branding strategies.

Social Media and Digital Content

1. Design engaging content for all social media platforms.
2. Create graphics, advertisements, announcements, reels, stories, and promotional campaigns.
3. Ensure that all social media content maintains a consistent visual identity.
4. Produce creative digital content that increases audience engagement.
5. Work closely with the admissions and administration teams to promote school events and achievements.

Photography and Videography

1. Capture professional photographs during school events, activities, competitions, ceremonies, and daily school life.
2. Record high-quality videos for promotional and educational purposes.
3. Edit photographs and videos using professional software.
4. Produce promotional videos highlighting school programs, facilities, achievements, and events.
5. Maintain and organize a digital archive of photographs, videos, and media assets.

Website Management

1. Update and maintain the school's website with current information, photographs, videos, news, and promotional content.
2. Ensure website graphics are visually appealing and aligned with the school's branding.
3. Collaborate with relevant departments to keep website content accurate and up to date.

Creative Planning and Project Management

1. Meet regularly with the Head of Administration to discuss design requests, marketing initiatives, and project priorities.
2. Develop creative concepts by studying project objectives, target audiences, and communication goals.
3. Present design concepts for approval and incorporate feedback professionally.
4. Manage multiple projects simultaneously while meeting agreed deadlines.
5. Coordinate with internal departments and external vendors to complete projects efficiently.

Professional Development

1. Stay informed about the latest trends in graphic design, branding, photography, videography, digital marketing, artificial intelligence tools, and visual communication.
2. Continuously improve technical skills by participating in workshops, professional development activities, and independent learning.

Additional Responsibilities

1. Attend school events, exhibitions, celebrations, and educational trips when required to provide photography, videography, and promotional coverage.
2. Assist with any additional design, branding, marketing, or communication projects assigned by the Head of Administration or School Leadership.
3. Maintain confidentiality regarding all school information, documents, and media content.
4. Work collaboratively with all departments to support the school's strategic objectives.
5. Perform any other duties reasonably assigned that are consistent with the nature of the position.