About the Business:

International Seafood Company is a subsidiary of Fisheries Development Oman. The company is planning to set up Sardine & Tuna cannery project with ancillary plant and related facilities in Duqm with ultimate processing inflow capacity of around 30KT/Year of Sardine and Tuna as well as Fishmeal and fish oil.

Job Purpose:

• Create brand and product awareness using various social media platform
• Create customer interest in the brand and company
• Communicate with consumers about products features, special offers, recipes, brand commitments
• Create posters / digital graphics and short text contents for social media platforms
• Post contents created by external agencies in company’s social media channels
• Laise with external agencies to finish marketing content projects in time.
• Generate communities interested in the brand and arrange community events.
• All related activities pertaining to social media platform.
• Engage social media influencers for brand endorsing and content creation.
• Management of paid ads in social media platforms
• Reporting analytics from social media channels
• Report customer feedback on regular basis to the concerned departments.

Key Responsibilities:

• Ability to create compelling, engaging, and brand-aligned content
• Understanding of design principles to create graphics and multimedia (create posters, Vid clips, etc)
• Ability to design products’ packaging design.
• Familiarity with different platforms (Facebook, Instagram, TikTok, Snapchat etc.) and their audiences.
• Ability to interpret social media metrics and analytics tools to measure performance.
• Ability to interact with followers, respond to comments, and manage conversations.
• Skills in handling negative feedback or PR issues with tact and professionalism.
• Experience with testing different ad creatives and strategies to optimize performance.
• Understanding of paid social advertising, including targeting, budgeting, and performance tracking.
• Knowledge of SEO principles to enhance content visibility

Education:

• Bachelor's degree.

Experience:

• Minimum 2 Yeras.

Technical Competencies:

• EXCEL
• GRAPHIC DESIGNS
• SEO
• Expertise in all Social Media platform

Leadership/Behavioral Competencies:

• Ability to gather insights on customer preferences and behaviors to inform strategy.
• Skills in managing multiple projects and timelines efficiently
• Follow any instructions given by the line manager
• Understanding how social media fits within broader digital marketing efforts