Brand Awareness Management

Work with the VP Sales & Marketing in designing a marketing strategy and execute activities to establish and maintain MB brand presence both internally and in the market, including the creation of a 12 month calendar which is updated weekly. Create a calendar that is aligned to sales targets and seasonality across all prime markets. Attack competitors with differentiated propositions locally to ensure MB advantage is maximised. Build and manage an effective relationship with external vendors in order develop copy, content and design for promotional campaigns, advertising activities and marketing materials. Manage all activities within the department in accordance to the agreed departmental budget.

Brand Activation

Work with the CSR and Events Coordinator to ensure all events enhance brand positioning and grow community and sales value. Create B2B partnerships that enhance awareness, advantage and ROI. Ensure, when necessary, that branding and marketing activities are exclusive for various zones of the project and design, develop and implement strategies accordingly.

PR & Digital

Working with the PR Agency. Develop and implement a strategic PR plan promoting MB on a local, regional and international level through well suited media outlets ensuring the brand continues to be perceived as the market leader within real estate development. Cultivate and maintain all relevant external relationships including with key media organizations. Write, edit or verify press releases, newsletters, speeches, articles, annual reports and all PR materials both in Arabic (with assistance from Event Coordinator) & English to support PR activity and ensure all material is approved beforehand. With PR agency organize press events and follow ups from these activities. Ensure all Communication investments are projected through, and grown via online & social media channels. Connect the dots between content partners, activities and offline and online channels. Maximise exposure and funnel/segment when required to key groups and gatekeepers. Ensure that media contacts database is accurate and updated on a regular basis. Optimise digital strategy and use of social media channels as community creator, interest and lead generator. With agency, write content for Social Media channels updating MB PR events to enhance brand exposure. Maintain and update media and news information on MB website. Issue newsletter on monthly basis.

Internal & Sales Communications

Work closely with the Sales team to ensure relevant promotional material regarding sale of properties is produced in a timely manner. Create Sales templates that enhance profile of sales team in sales channel and accelerate broker credibility and market penetration. Run in-house communication programs to communicate brand values and company marketing. Ensure that employees are aware of changes and projects within the company. Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.

Metrics

Conduct competitive strategic analysis, market research & trends, consumer segmentation, and consumer insight development through 3rd parties every Quarter. Analyse and measure the results of marketing campaigns, ensuring that they are compatible with the target audience. Keep abreast of competitor activities and produce with Post Sales and Sales Manager Monthly Competitor reports. Analyse MB s brand awareness both internally and externally, develop a brand tracking information program and review company brand guidelines. Conduct PR research on perceptions and attitudes towards the organization.

Desired Candidate Profile

• 7-10 years of experience in the same field
• Bachelors degree in Business Administration or Marketing.
• Masters degree in a relevant field is preferred.
• Knowledge & experience of:
• - Media channels and marketing promotion activities
• - Brand management
• - Event Management
• - Interactive Marketing
• - Budget Management
• - Photoshop and Design packages
• - Product and Industry knowledge
• - Strategic thinking
• - Creativity
• - Planning & organizing
• - Presentation
• - Interpersonal skills
• - Team working
• - Relationship building
• - Attention to detail
• - Active listening
• - Action oriented
• - Analytical thinking