the Role
We seek a technology-oriented and creative, Marketing Executive to develop, monitor, and optimize opportunities for growth and improvement
Job Description
- Develop and implement a comprehensive marketing strategy aligned with company goals.
- Conduct market research and analyze market trends to inform marketing decisions
- Responsible for tracking and analyzing marketing metrics, and staying up-to-date with industry trends and competition.
- Manage digital marketing efforts, including social media, email marketing, and advertising campaigns
- collaborating with cross-functional teams to align marketing efforts with company goals
- Collaborate with UX/Graphics team to …Create engaging marketing materials, such as brochures, videos, and presentations
- Develop, coordinate, and execute B2B marketing campaigns across various channels.
- Set plans and timelines for future marketing initiatives
- Utilize SEO best practices to increase website traffic and improve search engine rankings
- Collaborate with cross-functional teams, such as sales and product development, to ensure alignment of marketing efforts with company goals
- work closely with the sales team to develop and execute targeted marketing campaigns.
RequirementsBachelor's degree in marketing, business, or a related field3+ years of experience in marketing, preferably in the software industryDevelop and implement marketing strategies to increase brand awareness and drive salesConduct market research to identify target audiences and consumer trendsStrong knowledge of digital marketing, including social media, email marketing, and advertisingExperience in organizing events and creating marketing materialsKnowledge of SEO best practices and toolsExcellent communication and collaboration skillsAbility to work independently and manage multiple projects simultaneouslyStrong analytical skills, creativity, and the ability to think strategicallyExperience with software or technology products Proven track record of successfully executing marketing strategies and campaigns.