We are looking for a proactive and creative Brand & Digital Marketing Executive to join our team and oversee Ibn Sina Pharmacy's digital presence. The successful candidate will serve as the key liaison between our internal teams and our external marketing agency, ensuring that all digital campaigns, branding, social media activities and customer engagement initiatives align with the company's objectives. This role combines brand management, digital marketing, project coordination and performance analysis to strengthen Ibn Sina Pharmacy's online presence and customer engagement

across all digital platforms.

Key Responsibilities

• Act as the primary point of contact between Ibn Sina Pharmacy and the external marketing agency.

• Coordinate the planning and execution of digital marketing campaigns across

social media, email and other digital channels.

• Develop and manage monthly content calendars in collaboration with the

external agency.

• Review, edit and approve social media content, marketing materials and digital

campaigns before publication.

• Ensure all marketing communications are consistent with the company's brand

identity, tone of voice and business objectives.

• Manage and oversee the company's presence across Instagram, Facebook,

LinkedIn and other relevant digital platforms.

• Monitor and respond to customer enquiries, comments and direct messages in a timely and professional manner in both English and Arabic.

• Work closely with Retail, IT, Operations, Procurement and Management to plan

promotional campaigns, seasonal initiatives and product launches.

• Coordinate influencer collaborations, brand partnerships and promotional

activities.

• Monitor website content and support digital initiatives, including e-commerce

and online marketplace platforms.

• Track, analyse and report on digital marketing performance, providing insights

and recommendations to improve engagement, reach and campaign

effectiveness.

• Stay up to date with industry trends, competitor activity and emerging digital

marketing opportunities.

• Support the development of new marketing initiatives to strengthen brand

awareness and customer engagement.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Communications or a

related field.

• Minimum 3 years' experience in digital marketing, brand management or social

media marketing.

• Experience working with an external marketing or creative agency is highly

desirable.

• Strong understanding of Instagram, Facebook, LinkedIn and other major social

media platforms.

• Good understanding of digital marketing principles, content strategy and

customer engagement.

• Familiarity with Meta Business Suite, Google Analytics and social media

reporting tools.

• Basic understanding of Meta Ads and Google Ads is an advantage.

• Excellent written and verbal communication skills in both English and Arabic.

• Strong organisational and project management skills with the ability to manage

multiple projects simultaneously.

• Creative mindset with excellent attention to detail.

• Strong analytical skills with the ability to interpret campaign performance and

make data-driven recommendations.

• Ability to work independently while collaborating effectively with cross-

functional teams.

• Experience within the healthcare, pharmacy, retail or FMCG sector would be an advantage.

• Arabic speaking with Gulf Experience