About the role

Pavago is hiring an inbound marketer to help build scalable, inbound-driven marketing systems for fast-growing companies.

This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.

You’ll be responsible for creating high-quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.

This is a hands-on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.

The ideal candidate is an excellent writer, understands modern SEO and AI-driven search behavior, and knows how to turn content into pipeline.

What you’ll own

• Create high-quality, value-driven inbound content that educates, informs, and builds authority
• Write SEO-optimized blogs, landing pages, website copy, and inbound marketing assets
• Develop content aligned with search intent, funnel stage, and conversion goals
• Optimize content for both traditional search engines and AI-driven search experiences (LLMs, AI summaries, featured answers)
• Continuously improve existing content based on performance and ranking opportunities

• Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
• Support content distribution across LinkedIn, X, newsletters, and other relevant channels
• Build inbound systems that connect content, engagement, and conversion
• Collaborate on website and landing page optimization initiatives

• Develop guides, playbooks, checklists, and gated resources designed to capture demand
• Write conversion-focused copy for CTAs, landing pages, thank-you pages, and nurture flows
• Improve conversion rates through stronger messaging and inbound positioning
• Support inbound funnel optimization and lead generation initiatives

• Conduct deep research on industries, competitors, buyer pain points, and search opportunities
• Identify content gaps and inbound growth opportunities across the funnel
• Develop strong content angles and positioning based on market insights
• Stay current on SEO, AI-search, inbound marketing, and content distribution trends

• Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools
• Analyze engagement, rankings, conversions, and traffic behavior
• Optimize campaigns and content based on measurable outcomes and conversion data
• Report insights and recommendations to improve inbound performance

What makes you a great fit

• You understand that inbound marketing is about creating demand — not just publishing content
• You can create content that is genuinely valuable, insightful, and conversion-focused
• You understand SEO, AI-driven search behavior, and modern inbound funnels
• You think strategically while remaining highly execution-oriented
• You are analytical, curious, and continuously improving based on data
• You are highly organized and comfortable managing multiple content initiatives simultaneously

Required experience & skills

• Proven experience in inbound marketing, content marketing, SEO, or content writing
• Strong understanding of SEO, search intent, and inbound funnel strategy
• Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
• Excellent written English and storytelling ability
• Experience creating conversion-focused inbound content
• Strong research and analytical skills
• Portfolio showcasing inbound or SEO-driven content work

Preferred experience

• Agency or B2B marketing experience
• Experience building and promoting lead magnets
• Familiarity with LinkedIn and social content distribution strategies
• Understanding of AI-search optimization and evolving search behavior
• Experience improving website conversion rates and inbound lead generation

What a typical day looks like

An inbound marketer’s day revolves around creating, optimizing, and distributing content that drives inbound demand. You will:

• Write and optimize blogs, landing pages, and inbound content assets
• Research search opportunities, competitors, and content angles
• Build and improve lead magnets and conversion assets
• Review SEO and content performance data to improve results
• Collaborate with marketing and strategy teams on inbound campaigns
• Continuously refine inbound funnels and content distribution strategies

In short: you build inbound systems that turn content, search, and distribution into qualified pipeline and measurable business growth.

Key metrics for success (KPIs)

• Growth in organic traffic and qualified inbound leads
• Improved keyword rankings and search visibility
• Conversion rates on landing pages and lead magnets
• Engagement and performance of inbound content assets
• Pipeline contribution from inbound channels
• Consistent execution of high-quality inbound campaigns

Interview process

• Initial screening call
• Practical inbound marketing assessment
• Final interview
• Offer & onboarding