JOB PURPOSE Lead Onsor s commercial strategy and execution across sales, marketing, partnerships, product-commercial alignment, pricing and business development to drive sustainable revenue growth, market expansion, and customer success across all product lines and regions. DIMENSIONS Budgetary Control: Yes External Interface(s): Government Private Sector System integrators and partners Internal Interface(s): Sales and Commercial professional services Marketing KEY ACCOUNTABILITIES AND RESPONSIBILITIES Commercial Strategy & Leadership Define and own the company-wide commercial strategy, targets and go-to-market priorities. Lead and develop the commercial organization (sales, business development, commercial product management, marketing, partner teams). Set revenue, margin and growth targets; ensure accountability and performance tracking. Sales & Revenue Management Oversee field and account leadership to drive new business, expansions and renewals. Manage pipeline governance, forecasting accuracy, CRM adoption and sales operations. Drive high-value, complex B2B deal strategy and negotiation. Go-to-Market & Product-Commercial Alignment Develop GTM frameworks for target markets and verticals; prioritize segments and offerings. Align product roadmap decisions with market demand and commercial viability. Own value propositions, pricing strategy and packaging across software, hardware and services. Partnerships & Ecosystem Build and scale strategic alliances: system integrators, OEMs, distributors, technology partners and channel networks. Drive partner-led revenue through co-selling, co-marketing and joint solutions. Negotiate commercial partnership agreements and incentive models. Marketing & Demand Generation Oversee demand generation, brand positioning, and customer communications to accelerate pipeline and market share. Ensure effective sales enablement, collateral, and competitive positioning. Customer Success & Retention Embed customer-centric metrics and programs to drive retention, upsell and lifetime value. Champion enterprise customer relationships and executive sponsorship for strategic accounts. 1- Pricing, Commercial Models & Governance Define pricing frameworks, discounting policies and deal approval processes to protect margin and competitiveness. Implement commercial KPIs, reporting, and governance across the organization. Talent & Culture Recruit, coach and retain high-performing commercial talent; foster cross-functional collaboration. Promote data-driven decision making and customer-first commercial culture

Desired Candidate Profile

Qualifications and Experience: Bachelor s degree in Business, Engineering, or a related field (MBA is a plus). Minimum 10 Years in commercial leadership roles, preferably in technology, ICT, IoT, or SaaS industries. Proven experience in managing sales teams, building GTM strategies, and closing complex B2B deals. Experience working across the GCC region is a strong advantage. Additional Requirements English (fluent written and verbal) Mandatory Arabic (fluent written and verbal) Mandatory